---
title: "YouTube is courting creators — and sponsors — with streaming shows"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286322073.md"
description: "YouTube is positioning itself as a bridge between creators and advertisers, promoting its creators as pivotal figures in the future of social media and advertising. At its annual advertiser event in New York, YouTube unveiled a lineup of exclusive shows featuring notable hosts, including a travel show with Trevor Noah and a Met Gala documentary series by Alex Cooper, aiming to attract investment from advertisers."
datetime: "2026-05-13T21:47:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286322073.md)
  - [en](https://longbridge.com/en/news/286322073.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286322073.md)
---

# YouTube is courting creators — and sponsors — with streaming shows

In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers - and marketing its creators not just as the future of social media, but also of advertising, TV, streaming, and entertainment more broadly.

At the company's annual advertiser event in New York on Wednesday, YouTube introduced a new slate of exclusive shows coming to the platform, hosted by some big names: a travel show with Trevor Noah, a Met Gala documentary series from podcaster Alex Cooper, a new series from Kareem Rahma, the host of the popular show _Subway Takes,_ and more. The pitch to advertisers: Invest in the …

Read the full story at The Verge.

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