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Wall Street firms test Grok as downloads plunge nearly 60%

MSN
May 13, 2026 at 10:53 PM
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Wall Street firms, including Morgan Stanley, Apollo Global Management, and Valor Equity Partners, are testing Grok, but its usage remains limited. Downloads have plummeted from over 20 million in January to 8.3 million in April, with a 14.43% decline in web traffic month-over-month. This decline is significant as enterprise deals could enhance revenue and credibility for xAI, which is struggling with low paid adoption rates amid competition from Claude, ChatGPT, and Gemini.

Who’s testing Grok?: Morgan Stanley, Apollo Global Management, and Valor Equity Partners are piloting Grok internally, though usage for work remains limited. How steep’s the drop?: Grok’s downloads slid from over 20 million in January to 8.3 million in April, with web traffic down 14.43% month-over-month. Why it matters: Enterprise deals could boost revenue and credibility as xAI faces low paid adoption rates and fierce competition from Claude, ChatGPT, and Gemini.

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