---
title: "Trump Tower Gold Coast project scrapped amid brand dispute"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286405664.md"
description: "The $1.5 billion Trump Tower Gold Coast project has been scrapped less than three months after its announcement due to a brand dispute. Altus cited the Trump brand's 'toxicity' in Australia, while the Trump Organization pointed to unmet financial obligations. Despite the branding split, Altus plans to continue the skyscraper project with another luxury brand."
datetime: "2026-05-14T11:11:28.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286405664.md)
  - [en](https://longbridge.com/en/news/286405664.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286405664.md)
---

# Trump Tower Gold Coast project scrapped amid brand dispute

Deal ends quickly: The $1.5 billion Trump Tower Gold Coast plan was scrapped less than three months after its announcement. Conflicting reasons: Altus cited the Trump brand’s ‘toxicity’ in Australia, while the Trump Organization blamed unmet financial obligations. Future of site: Altus says the skyscraper project will continue with another luxury brand despite the branding split.

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