---
title: "StubHub Rallies on Strong Ticketing Trends, Upbeat Q1"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286431638.md"
description: "StubHub Holdings (NYSE:STUB) shares rose 18.4% to $8.93 after reporting a profitable Q1 with a net income of $48 million. CEO Eric Baker noted strong demand in the live events and resale ticketing market. Morgan Stanley increased its price target to $8.75 from $8.25. Analysts are divided, with eight of 14 firms holding a 'hold' rating, while the 12-month price target is $13.63, indicating a 51% premium. Options trading has surged, with 10,000 calls and 1,736 puts exchanged, focusing on the June 7.50 call."
datetime: "2026-05-14T14:17:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286431638.md)
  - [en](https://longbridge.com/en/news/286431638.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286431638.md)
---

# StubHub Rallies on Strong Ticketing Trends, Upbeat Q1

**StubHub Holdings (NYSE:STUB)** shares surged, last seen up 18.4% to trade at $8.93, after the ticket reseller posted a profitable first quarter, reporting net income of $48 million, compared to a loss in the same period a year-ago. CEO Eric Baker said demand across live events and the resale ticketing market remained strong, supported by steady consumer spending and a packed event lineup in 2026.

In response, Morgan Stanley raised its price target to $8.75 from $8.25. Analysts remain split, with eight of the 14 covering firms carrying a 'hold' rating. The 12-month price target of $13.63, however, is now a 51% premium from its current perch

Headed for its best daily pop on record, STUB earlier broke above the $8 level and 60-day moving average, two markers that have kept a tight lid on gains since April. Ahead of today's bounce STUB has **struggled to keep up** in 2026, shedding 44.4%.

Options traders have been quick to bite. So far 10,000 calls and 1,736 puts have changed hands, 13 times the average daily pace. Seeing the most attention is the June 7.50 call.

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