--- title: "\"More Like a Funeral\": Warner Bros. Discovery (NASDAQ:WBD) Rolls Out Subdued New Upfronts" type: "News" locale: "en" url: "https://longbridge.com/en/news/286459467.md" description: "Warner Bros. Discovery (WBD) held subdued upfronts amid uncertainty over a potential acquisition by Paramount Skydance. Shares slipped slightly as the company showcased new advertising strategies leveraging AI. Despite a mixed reception, Warner's gaming revenue fell 30%, and details on its gaming operations were scarce. Analysts maintain a Hold rating on WBD stock, with a price target suggesting a 9.19% upside potential after a significant share price rally over the past year." datetime: "2026-05-14T19:59:21.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286459467.md) - [en](https://longbridge.com/en/news/286459467.md) - [zh-HK](https://longbridge.com/zh-HK/news/286459467.md) --- # "More Like a Funeral": Warner Bros. Discovery (NASDAQ:WBD) Rolls Out Subdued New Upfronts Entertainment giant Warner Bros. Discovery (WBD) is still a separate company, until the last regulator finally gives up and allows Paramount Skydance (PSKY) to take over what it agreed to buy. So for now, Warner is handling its own operations, and running its own upfronts. Investors were about as subdued as the upfronts themselves, and shares slipped fractionally in the closing minutes of Wednesday's trading. ### Claim 55% Off TipRanks - Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions - Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks Warner showed off a variety of new updates for advertising at its upfront, showing off ways to make ads more interactive, more personal to each customer, and ensure their performance can be better measured. All of these points depended on the assistance of agentic artificial intelligence (AI), a familiar help in times of trouble. Warner also showed off the material advertisers can buy in on, including a _Rick & Morty_ spinoff featuring Keith David reprising his President Curtis role in the series of the same name, _President Curtis_. Also included are a true-crime documentary series from Shaquille O'Neal, and _KPop Shark Heroes_, a special feature for Shark Week. Reaction was mixed, with many thinking that the proceedings felt more like a funeral for Warner Bros. Discovery than anything, with the likely Paramount buyout looming overhead. ## **Nobody Ask About _Suicide Squad: Kill the Justice League_** Meanwhile, reports from Warner's first quarter financials were noticeably light on information about Warner's gaming arm. Games revenue plunged a frightening 30%, reports noted, and most of what Warner had to say about its gaming operation was that Warner was "…preparing for its next chapter." Instead, Warner lumped the gaming operation together as part of the Studios operation, which, apparently, "…continues to make steady progress toward our target of at least $3 billion in Adjusted EBITDA supported by a diversified portfolio of first-run film and television, content library, video games and experiences businesses." Ordinarily this would be a bad sign. But for a business that is basically marking time until its acquisition, this should probably be expected. ## **Is WBD Stock a Good Buy?** Turning to Wall Street, analysts have a Hold consensus rating on WBD stock based on 13 Holds and two Sells assigned in the past three months, as indicated by the graphic below. After a 198.14% rally in its share price over the past year, the average WBD price target of $29.61 per share implies 9.19% upside potential. ### Related Stocks - [WBD.US](https://longbridge.com/en/quote/WBD.US.md) - [IXP.US](https://longbridge.com/en/quote/IXP.US.md) - [PEJ.US](https://longbridge.com/en/quote/PEJ.US.md) - [ESPO.US](https://longbridge.com/en/quote/ESPO.US.md) - [VOX.US](https://longbridge.com/en/quote/VOX.US.md) - [XLC.US](https://longbridge.com/en/quote/XLC.US.md) - [HERO.US](https://longbridge.com/en/quote/HERO.US.md) - [BNGE.US](https://longbridge.com/en/quote/BNGE.US.md) - [GAMR.US](https://longbridge.com/en/quote/GAMR.US.md) ## Related News & Research - [Pinnacle Associates Ltd. Sells 137,740 Shares of Warner Bros. Discovery, Inc. $WBD](https://longbridge.com/en/news/286399995.md) - [Paramount Skydance Recasts Segments After Skydance Merger](https://longbridge.com/en/news/286328304.md) - [09:08 ETGIGABYTE Announces OLED Monitor Bundle with Xbox Game Pass Ultimate, Elevating Gaming Across Every Genre](https://longbridge.com/en/news/286571363.md) - [GCL publishing unit 4Divinity gets additional $10 million ADATA investment](https://longbridge.com/en/news/286913163.md) - [GDEV Posts Higher Q1 2026 Profit on Leaner Marketing and Stronger In-App Monetization](https://longbridge.com/en/news/286904331.md)