---
title: "Ulta Beauty Inc. Stock Underperforms Thursday When Compared To Competitors Despite Daily Gains"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286468703.md"
description: "Ulta Beauty Inc. (ULTA) shares rose 1.25% to $498.28 on Thursday, ending a five-day losing streak, while the S&P 500 and Dow Jones also saw gains. However, Ulta's performance lagged behind competitors like Target Corp., which rose 1.32%, while Macy's and Sally Beauty fell. Ulta's stock remains 30.31% below its 52-week high of $714.97 reached on February 18th. Trading volume was below average at 589,691 shares."
datetime: "2026-05-14T21:04:20.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286468703.md)
  - [en](https://longbridge.com/en/news/286468703.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286468703.md)
---

# Ulta Beauty Inc. Stock Underperforms Thursday When Compared To Competitors Despite Daily Gains

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Ulta Beauty Inc. (ULTA) rose 1.25% to $498.28 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index rising 0.77% to 7,501.24 and the Dow Jones Industrial Average rising 0.75% to 50,063.46.

The stock's rise snapped a five-day losing streak.

Ulta Beauty Inc. closed 30.31% below its 52-week high of $714.97, which the company achieved on February 18th.

The stock demonstrated a mixed performance when compared to some of its competitors Thursday, as Target Corp. (TGT) rose 1.32% to $123.08, Macy's Inc. (M) fell 0.65% to $18.31, and Sally Beauty Holdings Inc. (SBH) fell 3.11% to $11.83.

Trading volume (589,691) remained 193,610 below its 50-day average volume of 783,301.

Data source: Dow Jones Market Data, FactSet. Data compiled May 14, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

05-14-26 1704ET

### Related Stocks

- [ULTA.US](https://longbridge.com/en/quote/ULTA.US.md)
- [.SPX.US](https://longbridge.com/en/quote/.SPX.US.md)
- [.DJI.US](https://longbridge.com/en/quote/.DJI.US.md)
- [TGT.US](https://longbridge.com/en/quote/TGT.US.md)
- [M.US](https://longbridge.com/en/quote/M.US.md)
- [SBH.US](https://longbridge.com/en/quote/SBH.US.md)

## Related News & Research

- [Ulta Beauty Inc. $ULTA Shares Bought by Atria Investments Inc](https://longbridge.com/en/news/286665438.md)
- [Ulta Beauty Inc. $ULTA Shares Sold by Isthmus Partners LLC](https://longbridge.com/en/news/286668309.md)
- [ZAWYA: Alshaya Group signs agreement with Mabanee to open H&M, Primark, Ulta Beauty and over 20 more stores at Aventura Mall](https://longbridge.com/en/news/286225673.md)
- [Ulta Beauty shares unravel on profit miss, lackluster guidance](https://longbridge.com/en/news/278941827.md)
- [09:45 ET5WPR Showcases Beauty PR and Digital Marketing Expertise Through High-Impact Cultural and Industry Moments](https://longbridge.com/en/news/284785448.md)