---
title: "SAP’s AI Strategy Gains Momentum as Brennan Reiterates Buy Rating and Maintains $230 Price Target"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286473359.md"
description: "Jefferies analyst Charles Brennan has reiterated a Buy rating on SAP SE with a price target of €230. He emphasizes SAP's strengthened AI strategy, particularly the Sapphire initiative, which enhances its artificial intelligence capabilities. Brennan notes that AI has become a core element of SAP's long-term strategy, reflecting management's urgency in executing this vision. His confidence in SAP's growth outlook is supported by this strategic progress. Additionally, Berenberg Bank also maintains a Buy rating with a €215 price target."
datetime: "2026-05-14T20:35:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286473359.md)
  - [en](https://longbridge.com/en/news/286473359.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286473359.md)
---

# SAP’s AI Strategy Gains Momentum as Brennan Reiterates Buy Rating and Maintains $230 Price Target

Jefferies analyst Charles Brennan maintained a Buy rating on SAP SE today and set a price target of €230.00.

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Charles Brennan has given his Buy rating due to a combination of factors that underscore SAP’s strengthening strategic position. He views Sapphire as a solid, incremental step forward that meaningfully advances the company’s artificial intelligence roadmap, capabilities and overall narrative. Over the past year, AI has shifted from being a peripheral enhancement to S/4HANA migrations to becoming a core pillar of SAP’s long‑term strategy.

Brennan also highlights that management is now demonstrating a stronger sense of urgency around executing this AI‑centric vision, which he believes supports sustained, durable growth over time. While there were no new financial disclosures at the event, this strategic progress increases his conviction in the company’s outlook. Reflecting this view, he reiterates a Buy rating and maintains his price target at $230, signaling confidence in further upside potential for the shares.

According to TipRanks, Brennan is a 4-star analyst with an average return of 8.9% and a 59.12% success rate. Brennan covers the Technology sector, focusing on stocks such as Temenos, Computacenter, and Bytes Technology Group Plc.

In another report released today, Berenberg Bank also maintained a Buy rating on the stock with a €215.00 price target.

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