--- title: "Leapmotor confirms second brand plans" type: "News" locale: "en" url: "https://longbridge.com/en/news/286572983.md" description: "Leapmotor has confirmed plans to launch a second brand, expected to debut by the end of this year, targeting the high-end EV market with models priced above 300,000 yuan. The company reported a revenue increase of 8% year-on-year in Q1, but faced a widening net loss. Leapmotor aims to establish an independent sales network for the new brand, separate from its current offerings." datetime: "2026-05-15T13:13:42.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286572983.md) - [en](https://longbridge.com/en/news/286572983.md) - [zh-HK](https://longbridge.com/zh-HK/news/286572983.md) --- # Leapmotor confirms second brand plans > - Products from the second brand are expected to debut as early as the end of this year, a Leapmotor executive said. > - Leapmotor's current lineup consists mostly of affordable models. (File photo shows a Leapmotor C01. Image credit: CnEVPost) Stellantis NV-backed Chinese electric vehicle (EV) maker Leapmotor (HKEX: 9863) confirmed it is planning to launch a second brand, following strong growth in its main brand. During an earnings call on Friday, Leapmotor vice president Li Tengfei confirmed the plan, saying products from the new brand are expected to debut as early as the end of this year. These new models will likely be officially launched in the middle or second half of next year, Li added. Join us on Telegram or Google News On April 27, Chinese media outlet LatePost reported that Leapmotor plans to launch a new independent brand in 2027, focusing on models priced above 300,000 yuan ($44,050). Currently, Leapmotor's models on sale are mainly affordable vehicles. Its existing model series cover a price range from 65,800 yuan to 269,800 yuan. The company will establish a completely independent sales network for the new brand, separate from Leapmotor's existing sales channel system, according to the report. Leapmotor's first-quarter financial results released earlier today showed that the company's revenue for the period reached 10.82 billion yuan, an 8.0% increase year-on-year. The revenue performance marked its best-ever first quarter, but Leapmotor's gross margin fell to 9.4% from 14.9% a year earlier. Net loss for the first quarter also widened to 390 million yuan from 130 million yuan in the same period last year. Leapmotor delivered a total of 110,155 vehicles in the first quarter, up 25.8% year-on-year, but down 45.21% from the fourth quarter of last year. Of those, overseas exports reached a record 40,901 units, becoming a key engine for business growth. Leapmotor delivered a record 71,387 vehicles in April, with overseas exports reaching 14,225 units. Leapmotor reportedly plans second brand for higher-end EV market Leapmotor plans to launch a new brand in 2027, targeting the high-end EV market priced above 300,000 yuan ($43,970) to boost profitability. ($1 = 6.8099 yuan) ### Related Stocks - [09863.HK](https://longbridge.com/en/quote/09863.HK.md) - [159565.CN](https://longbridge.com/en/quote/159565.CN.md) - [562260.CN](https://longbridge.com/en/quote/562260.CN.md) - [516380.CN](https://longbridge.com/en/quote/516380.CN.md) - [562700.CN](https://longbridge.com/en/quote/562700.CN.md) - [515030.CN](https://longbridge.com/en/quote/515030.CN.md) - [516110.CN](https://longbridge.com/en/quote/516110.CN.md) - [159306.CN](https://longbridge.com/en/quote/159306.CN.md) - [STLA.US](https://longbridge.com/en/quote/STLA.US.md) ## Related News & Research - [BYD delays flagship electric SUV launch as preorders surge to over 100,000](https://longbridge.com/en/news/286797437.md) - [Leapmotor offers T03 lease in Germany for less than monthly phone bill](https://longbridge.com/en/news/285897650.md) - [Volvo reveals EX60 prices start at under $60,000 with over 300 miles rangeof](https://longbridge.com/en/news/286808075.md) - [Xiaomi EV reveals 'Crimson Red' YU7 GT ahead of late May launch](https://longbridge.com/en/news/286490972.md) - [Chinese car dealerships take over Britain as drivers back cheap EVs](https://longbridge.com/en/news/286916331.md)