---
title: "Starbucks Launches Restructuring Under ‘Back to Starbucks’ Strategy"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286575883.md"
description: "Starbucks has launched a restructuring plan under its 'Back to Starbucks' strategy, aiming for $2 billion in cost savings and enhancing customer experience. The plan includes streamlining operations and shifting to a predominantly licensed coffeehouse model. The company expects to incur $400 million in restructuring charges in fiscal 2026. Analysts rate SBUX stock as a Buy with a $120 price target, though concerns about profitability and financial leverage persist."
datetime: "2026-05-15T13:38:16.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286575883.md)
  - [en](https://longbridge.com/en/news/286575883.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286575883.md)
---

# Starbucks Launches Restructuring Under ‘Back to Starbucks’ Strategy

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The latest update is out from Starbucks ( (SBUX) ).

On May 13, 2026, Starbucks’ board approved new steps under its “Back to Starbucks” strategy, aimed at revitalizing its coffeehouses and enhancing the customer experience to support long-term growth and value creation. The company is targeting $2 billion in cost savings, and has shifted its international operations so that nearly 90% of its coffeehouses are now licensed, sharpening its asset-light approach abroad.

Under a newly approved restructuring plan, Starbucks will streamline its domestic and international support organization and non-retail facilities, while simplifying future operations at its Starbucks Reserve and Roastery locations by applying lessons from core stores. The company expects most actions to be completed by fiscal year-end, incurring about $400 million in restructuring charges in fiscal 2026, including roughly $280 million in non-cash impairments tied to long-lived and lease assets and $120 million in cash costs mainly for employee separation as it optimizes its global support structure.

The most recent analyst rating on (SBUX) stock is a Buy with a $120.00 price target. To see the full list of analyst forecasts on Starbucks stock, see the SBUX Stock Forecast page.

**Spark’s Take on SBUX Stock**

According to Spark, TipRanks’ AI Analyst, SBUX is a Neutral.

The score is primarily held back by weakened recent profitability and high financial leverage (negative equity and large debt). Offsetting those risks are strong technical momentum and a constructive earnings outlook, supported by raised FY2026 guidance and improving comps/margins, while valuation remains a constraint due to the high P/E.

To see Spark’s full report on SBUX stock, click here.

**More about Starbucks**

Starbucks Corporation is a global coffeehouse operator in the food and beverage industry, best known for its specialty coffee drinks, beverages, and related café offerings. The company runs a mix of company-operated and licensed stores worldwide, with its international business increasingly structured around a predominantly licensed coffeehouse model.

**Average Trading Volume:** 7,740,229

**Technical Sentiment Signal:** Buy

**Current Market Cap:** $121.3B

For an in-depth examination of SBUX stock, go to TipRanks’ Overview page.

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