--- title: "Preparing for the \"618\" shopping festival! Apple lowers the prices of some iPhone 17 models in the Chinese market" type: "News" locale: "en" url: "https://longbridge.com/en/news/286587005.md" description: "Apple has lowered the prices of some iPhone 17 models in the Chinese market before the \"618\" shopping festival to stimulate sales and enhance competitiveness. The price of some iPhone 17 Pro models has been reduced by 1,000 yuan, with the lowest price dropping to 6,999 yuan. Other brands such as Huawei and Xiaomi are also participating in price promotions. Analysis indicates that intensified competition is prompting brands to compete for consumers through price discounts, while China's trade-in subsidy policy is also boosting sales. As a result of this news, Apple's stock price rose by approximately 0.81%" datetime: "2026-05-15T15:17:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286587005.md) - [en](https://longbridge.com/en/news/286587005.md) - [zh-HK](https://longbridge.com/zh-HK/news/286587005.md) --- # Preparing for the "618" shopping festival! Apple lowers the prices of some iPhone 17 models in the Chinese market According to Zhitong Finance APP, as the "618" shopping festival approaches, Apple (AAPL.US) has begun to lower the prices of some iPhone 17 series models in the Chinese market to stimulate sales and enhance market competitiveness. Information from e-commerce platforms shows that the prices of some iPhone 17 Pro models have been reduced by 1,000 yuan. Currently, major e-commerce platforms, including JD (JD.US) and Alibaba (BABA.US) owned Taobao, have displayed relevant discounts. Reports indicate that after combining trade-in subsidies and other promotional activities, the minimum price of the iPhone 17 Pro has dropped to 6,999 yuan. The base model iPhone 17 has also seen a price reduction. In addition to Apple, the Chinese smartphone market has recently seen a new round of price competition. Some models from brands like Huawei and Xiaomi have also launched price reduction promotions simultaneously. Analysts point out that the "618" shopping festival has become an important sales node for smartphone manufacturers, and the current intensifying competition in the Chinese market has forced major brands to compete for consumers through price discounts. Additionally, China has previously introduced a nationwide trade-in subsidy policy for mobile phones. In some cases, consumers can enjoy a subsidy discount of up to 15% when purchasing a new phone, with a maximum subsidy amount of 500 yuan. Affected by the news, Apple's stock price rose about 0.81% during Friday's midday trading, reaching a historical high ### Related Stocks - [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md) - [AAPX.US](https://longbridge.com/en/quote/AAPX.US.md) - [AAPU.US](https://longbridge.com/en/quote/AAPU.US.md) - [AAPB.US](https://longbridge.com/en/quote/AAPB.US.md) - [AAPD.US](https://longbridge.com/en/quote/AAPD.US.md) - [AAPY.US](https://longbridge.com/en/quote/AAPY.US.md) - [APLY.US](https://longbridge.com/en/quote/APLY.US.md) ## Related News & Research - [Foldable iPhone 'Ultra' Rumored to Launch in Just Two Colors](https://longbridge.com/en/news/285962175.md) - [Apple Upgraded, American Express Downgraded: Updated Rankings on Top Blue-Chip Stocks](https://longbridge.com/en/news/286133024.md) - [Starz Entertainment (NASDAQ:STRZ) Insider Sells $292,618.62 in Stock](https://longbridge.com/en/news/286562228.md) - [B&H Introduces New Low Prices On 2026 MacBook Pro and MacBook Air](https://longbridge.com/en/news/285955305.md) - [Tim Cook Got His Share Of Advice From Steve Jobs On How To Be Successful At Apple, Now He's Asking John Ternus Never To Forget His 'North Star'](https://longbridge.com/en/news/285848792.md)