---
title: "Nike nightmare deepens: Sneaker giant cuts 1,400 more jobs as stock crashes 70% from pandemic highs. Critics call out 'woke' shift — here’s the truth"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286643293.md"
description: "The sneaker giant’s share price is currently down more than 70% from its high in 2021."
datetime: "2026-05-16T10:55:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286643293.md)
  - [en](https://longbridge.com/en/news/286643293.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286643293.md)
---

# Nike nightmare deepens: Sneaker giant cuts 1,400 more jobs as stock crashes 70% from pandemic highs. Critics call out 'woke' shift — here’s the truth

The sneaker giant’s share price is currently down more than 70% from its high in 2021.

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