---
title: "Rivian launches R2 at $57,990 with high-stakes debut"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286651170.md"
description: "Rivian is set to launch its R2 model at $57,990, starting with a high-end performance variant this spring, while cheaper versions will be delayed until late 2026 and 2027. The R2 aims to enter the sub-$50,000 SUV market, competing with Tesla, Ford, and Chevrolet. Investor confidence is bolstered by Uber's $1.25B order, but Rivian's success will depend on its production and pricing strategies."
datetime: "2026-05-16T17:23:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286651170.md)
  - [en](https://longbridge.com/en/news/286651170.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286651170.md)
---

# Rivian launches R2 at $57,990 with high-stakes debut

Premium-first rollout: Rivian will launch the R2 starting with its top-end performance model this spring, delaying cheaper variants until late 2026 and 2027. Mass-market ambitions: The R2 is Rivian's first sub-$50,000 model, aiming to capture a broader SUV market and challenge rivals like Tesla, Ford, and Chevrolet. Investor stakes: Uber's $1.25B order and autonomy investments fuel optimism, but execution on production, pricing, and features will determine long-term success.

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