--- title: "Under Armour Charts Cautious Path to Profitability" type: "News" locale: "en" url: "https://longbridge.com/en/news/286688532.md" description: "Under Armour's Q4 earnings call revealed a cautious outlook, highlighting operational progress amid financial pressures. Key points include a 25% reduction in SKUs, improved inventory discipline, and international growth, particularly in EMEA and APAC. Despite a $34 million operating loss in Q4, management anticipates slight revenue declines in North America but modest growth elsewhere. The company aims for adjusted operating income of $140-$160 million in fiscal 2027, while facing challenges from tariffs and a high effective tax rate." datetime: "2026-05-18T00:04:36.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286688532.md) - [en](https://longbridge.com/en/news/286688532.md) - [zh-HK](https://longbridge.com/zh-HK/news/286688532.md) --- # Under Armour Charts Cautious Path to Profitability Under Armour Inc – Class C ((UA)) has held its Q4 earnings call. Read on for the main highlights of the call. ### Claim 55% Off TipRanks - Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions - Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks Under Armour’s latest earnings call painted a cautious but constructive picture, as management balanced clear signs of operational progress with lingering financial pressure. Executives highlighted tighter inventory, product simplification and international growth as proof the turnaround is taking hold, yet acknowledged falling revenue, compressed margins and a recent operating loss that leave the recovery on a gradual path. ## Product Momentum and Athletic Credibility Under Armour leaned heavily on product stories and athlete validation to reinforce its performance positioning, spotlighting Sharon Lokedi’s second straight Boston Marathon win as a marquee proof point. The company is rolling out premium innovations such as BANT and Velocity Pro distance footwear plus a NEOLAST recyclable stretch fiber T, while focusing on the top 10 volume-driving items to make its assortment more premium and relevant. ## Progress on Product Simplification Management emphasized that product simplification is a core plank of the turnaround, noting SKUs have been cut by about 25% over the past two years. The shift to a tighter category-management model built around roughly a dozen sports is designed to reduce complexity, lift full-price sell-through and ultimately support healthier margins. ## Regional Strength and Selective Growth Despite overall revenue pressure, Under Armour reported meaningful pockets of international strength that offer some balance to North America weakness. In fiscal 2026 EMEA revenue grew 9% on a reported basis, while Q4 saw double-digit reported gains in APAC and Latin America, underscoring that the brand still has growth runway outside its home market. ## Inventory Discipline and Balance Sheet Moves The company underscored improved inventory discipline, ending the year with stock down 3% to $915 million and described as higher quality thanks to tighter buys and focused assortments. Under Armour also carved out $605 million in restricted investments to fully cover senior notes coming due in June, positioning itself to pay down debt and strengthen the balance sheet. ## Cost Control and SG&A Reductions Cost discipline was a central theme, with fiscal 2026 adjusted SG&A down 5% to $2.2 billion, and fourth-quarter SG&A falling 15% to $518 million. Adjusted Q4 SG&A dropped 14% to $503 million, helped by lower marketing timing, reduced incentive compensation and other expense cuts, which collectively support the margin repair effort. ## Margin Pressures and Tariff Headwinds Even with cost cuts, margins remained under pressure, as adjusted gross margin for fiscal 2026 fell 220 basis points to 45.7%. Fourth-quarter gross margin declined sharply, with supply chain issues and U.S. tariffs contributing more than 300 basis points of drag and incremental promotions adding further pressure, highlighting how external and internal factors are weighing on profitability. ## Operating Loss and Low Profitability Metrics The bottom line reflected the strain of the ongoing turnaround, with Under Armour posting a reported Q4 operating loss of $34 million. For the full year, adjusted operating income reached $107 million and adjusted diluted EPS was just $0.12, underscoring how far profitability still has to climb even as management executes its restructuring plan. ## Transformation Costs and One-Time Charges The company has expanded its comprehensive transformation program, which now carries expected total costs of around $305 million to be largely completed by year-end. These one-time charges add complexity and weigh on near-term results, but management framed them as necessary investments to simplify the business and build a more durable margin structure. ## E-Commerce and Promotional Environment Direct-to-consumer trends were mixed in the quarter, with DTC revenue up 5% as owned stores grew 8% while e-commerce was flat. Executives acknowledged that online traffic remains challenged and that promotional intensity rose in the second half of fiscal 2026, pressuring margins and reinforcing the need for sharper marketing and merchandising execution. ## Tax Rate Challenges and Market Uncertainty Management cautioned that investors should expect an unusually high effective tax rate in fiscal 2027, both on a GAAP and non-GAAP basis, due to geographic mix and restructuring-related valuation allowances. Coupled with ongoing consumer uncertainty and deliberate strategic trade-offs, the company’s outlook remains conservative, signaling that the turnaround is still in progress rather than complete. ## Forward Guidance and Outlook Looking ahead, Under Armour guided fiscal 2027 revenue to be slightly below the $5.0 billion recorded in fiscal 2026, with low-single-digit declines in North America partly offset by modest growth in EMEA and APAC. The company expects gross margin to expand by roughly 220–270 basis points helped by a tariff refund, with adjusted operating income targeted between $140 million and $160 million and adjusted EPS of $0.08–$0.12, framing fiscal 2027 as a year of margin rebuilding rather than top-line expansion. Under Armour’s earnings call offered investors a measured blend of realism and resolve, as management acknowledged ongoing revenue and margin pressure while pointing to tangible steps that are already improving the business. For now the story remains one of disciplined repair, with gradual international growth, product simplification and cost controls setting the stage for a potential earnings recovery if the company can reignite demand, particularly in North America. ### Related Stocks - [UA.US](https://longbridge.com/en/quote/UA.US.md) - [UAA.US](https://longbridge.com/en/quote/UAA.US.md) ## Related News & Research - [UNDER ARMOUR REPORTS FOURTH QUARTER AND FULL-YEAR FISCAL 2026 RESULTS; PROVIDES INITIAL FISCAL 2027 OUTLOOK | UA Stock News](https://longbridge.com/en/news/286083656.md) - [Major Investor Quietly Makes a Bold Move on Under Armour Stock](https://longbridge.com/en/news/286496673.md) - [Dylan Carden Reiterates Hold on Under Armour Amid Ongoing North American Weakness and Uncertain Turnaround Path](https://longbridge.com/en/news/286164937.md) - [Under Armour Kept at Hold as Analyst Cites Weak Growth, Lowered 2027 Earnings Outlook, and Uncertain Turnaround](https://longbridge.com/en/news/286138904.md) - [Polymarket Earnings: Will UAA, ETOR, PXLW Beat Earnings Tomorrow?](https://longbridge.com/en/news/285984813.md)