---
title: "Honda posts first loss in 70 years, slashes EV targets"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286702445.md"
description: "Honda reported a $2.6 billion annual loss, its first in nearly 70 years, attributed to EV-related write-downs and weaker demand. The company has scrapped its 2030 and 2040 EV targets and paused a major Canadian EV project, shifting focus to hybrids and cost reductions. Honda anticipates a profit of 500 billion yen next year, driven by motorcycle sales growth in India and Brazil."
datetime: "2026-05-18T02:25:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286702445.md)
  - [en](https://longbridge.com/en/news/286702445.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286702445.md)
---

# Honda posts first loss in 70 years, slashes EV targets

Historic financial setback: Honda recorded a $2.6 billion annual loss, its first in nearly 70 years, due to EV-related write-downs, tariffs, and weaker demand. Strategic EV retreat: The company scrapped 2030 and 2040 EV targets, paused a major Canadian EV project, and will prioritize hybrids and cost reductions. Profit recovery plan: Honda expects a 500 billion yen profit next year, supported by motorcycle sales growth in India and Brazil and aggressive cost control.

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