---
title: "Whirlpool warns of crisis-level appliance demand drop"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286703941.md"
description: "Whirlpool's CEO warns of a crisis-level drop in appliance demand, comparable to past recessions, resulting in a 12% stock decline. Q1 revenue fell 9.6% to $3.27 billion, with North America EBIT down 96%, leading to a dividend suspension. Decreasing national savings rates and fewer homeowners purchasing major appliances contribute to the downturn."
datetime: "2026-05-18T02:39:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286703941.md)
  - [en](https://longbridge.com/en/news/286703941.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286703941.md)
---

# Whirlpool warns of crisis-level appliance demand drop

Crisis-level warning: Whirlpool's CEO says current demand slump matches or exceeds past recessionary periods, triggering a 12% stock drop. Earnings hit hard: Q1 revenue fell 9.6% to $3.27 billion, with North America EBIT collapsing 96%, leading to dividend suspension. Shoppers pull back: National savings rates are falling, and fewer homeowners are buying major kitchen appliances compared to previous years.

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