--- title: "U.S. Stock Movement | New L9 Livis version priced too high, Li Auto drops nearly 10% at the start of trading" type: "News" locale: "en" url: "https://longbridge.com/en/news/286795545.md" description: "On Monday, Li Auto's stock plummeted nearly 10% in early trading, accumulating a 16% decline over three days, currently reported at $16.72. In terms of news, a week ago, Li Auto's brand new generation L9 Livis version was launched with a high-profile price of 509,800 yuan. The reason for today's sharp decline is typically attributed by Wall Street analysts to the high pricing of the new L9 Livis version and the continued pressure on the company's fundamentals: a year-on-year net profit drop of 85.8% in 2025, continuous decline in sales of its main models, the breaking of its previous high gross margin and high certainty growth logic, compounded by industry price wars, rising costs leading to profit squeeze, and market concerns over its electric transformation progress falling short of expectations, ultimately triggering panic selling by investors, resulting in a significant drop in stock price" datetime: "2026-05-18T15:49:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286795545.md) - [en](https://longbridge.com/en/news/286795545.md) - [zh-HK](https://longbridge.com/zh-HK/news/286795545.md) --- # U.S. Stock Movement | New L9 Livis version priced too high, Li Auto drops nearly 10% at the start of trading According to Zhitong Finance APP, on Monday, Li Auto (LI.US) fell nearly 10% in early trading, with a cumulative decline of 16% over three days, currently reported at $16.72. In terms of news, a week ago, the new generation L9 Livis version was launched with a high-profile price of 509,800 yuan. The reason for today's sharp decline is typically attributed by Wall Street analysts to the high pricing of the new L9 Livis version and the continued pressure on the company's fundamentals: a year-on-year net profit drop of 85.8% in 2025, continuous decline in sales of main models, the previously high gross margin and high certainty growth logic being broken, coupled with the industry's price war, rising costs leading to profit squeeze, and market concerns about its pure electric transformation progress being below expectations, ultimately triggering panic selling by investors, resulting in a significant drop in stock price ### Related Stocks - [LI.US](https://longbridge.com/en/quote/LI.US.md) - [02015.HK](https://longbridge.com/en/quote/02015.HK.md) ## Related News & Research - [Li Auto shares plunge in Hong Kong after updated L9 SUV launch](https://longbridge.com/en/news/286704397.md) - [Li Auto Inc. Launches the All-New Li L9, Pioneering Embodied AI in Mobility | LI Stock News](https://longbridge.com/en/news/286535615.md) - [Why Li Auto (LI) Is Up 13.0% After April Deliveries, L9 Livis Launch Plans And Buybacks](https://longbridge.com/en/news/286397072.md) - [Li Auto launches updated L9 to revive flagship SUV sales, international version to roll out in Q3](https://longbridge.com/en/news/286543220.md) - [Li Auto Launches AI-Enhanced Flagship Li L9 SUV in China](https://longbridge.com/en/news/286568440.md)