---
title: "Chow Tai Sang Addresses Store Closures Amid Weak Sales"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286829964.md"
description: "Chow Tai Sang addressed the closure of over 500 stores during a performance briefing on May 18, attributing it to weak sales and the consolidation of smaller franchise stores. Despite the closures, the number of franchisees remains stable. The company anticipates an improvement in store closures as gold jewelry consumption increases."
datetime: "2026-05-18T23:56:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286829964.md)
  - [en](https://longbridge.com/en/news/286829964.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286829964.md)
---

# Chow Tai Sang Addresses Store Closures Amid Weak Sales

Chow Tai Sang held a performance briefing on May 18, according to Jin10. Investors inquired about the factors behind the closure of over 500 stores last year and whether the situation is expected to improve this year. The company responded that weak sales and the consolidation of franchise stores, particularly smaller ones, were the primary reasons for the closures. However, they noted that the number of franchisees has not decreased. As the consumption of gold jewelry improves, the situation regarding store closures is also expected to improve.

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