---
title: "Industry Comparison: Evaluating Apple Against Competitors In Technology Hardware, Storage & Peripherals Industry"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286890715.md"
description: "This article evaluates Apple Inc. against competitors in the Technology Hardware, Storage & Peripherals industry. Key findings include Apple's low Price to Earnings ratio suggesting potential undervaluation, a high Price to Book ratio indicating overvaluation, and strong profitability metrics like a 30.39% Return on Equity. However, Apple's revenue growth of 16.6% is significantly lower than the industry average. The analysis highlights Apple's favorable debt-to-equity ratio, reflecting a strong financial position."
datetime: "2026-05-19T09:59:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286890715.md)
  - [en](https://longbridge.com/en/news/286890715.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286890715.md)
---

# Industry Comparison: Evaluating Apple Against Competitors In Technology Hardware, Storage & Peripherals Industry

In today's rapidly changing and highly competitive business world, it is vital for investors and industry enthusiasts to carefully assess companies. In this article, we will perform a comprehensive industry comparison, evaluating **Apple (NASDAQ:AAPL)** against its key competitors in the Technology Hardware, Storage & Peripherals industry. By analyzing important financial metrics, market position, and growth prospects, we aim to provide valuable insights for investors and shed light on company's performance within the industry.

### Apple Background

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

**Company**

**P/E**

**P/B**

**P/S**

**ROE**

**EBITDA (in billions)**

**Gross Profit (in billions)**

**Revenue Growth**

Apple Inc

36.06

41.08

9.79

30.39%

$39.32

$54.78

16.6%

SanDisk Corp

45.56

14.33

15.34

30.14%

$4.15

$4.66

251.03%

Seagate Technology Holdings PLC

70.29

151.71

15.16

96.27%

$1.0

$1.45

44.07%

Western Digital Corp

27.45

16.33

14.65

37.73%

$3.49

$1.68

45.47%

Everpure Inc

140.13

17.71

7.22

7.04%

$0.15

$0.74

20.35%

NetApp Inc

20.23

20.55

3.65

31.16%

$0.51

$1.21

4.39%

Super Micro Computer Inc

16.24

2.45

0.61

6.64%

$0.7

$1.02

122.68%

IonQ Inc

126.44

3.70

83.26

17.93%

$-0.23

$0.02

754.72%

Diebold Nixdorf Inc

23.83

2.34

0.66

0.47%

$0.07

$0.21

6.03%

Corsair Gaming Inc

76.56

1.14

0.50

1.85%

$0.03

$0.12

\-4.12%

Turtle Beach Corp

546

1.94

0.74

\-12.65%

$-0.01

$0.01

\-34.0%

**Average**

**109.27**

**23.22**

**14.18**

**21.66%**

**$0.99**

**$1.11**

**121.06%**

After thoroughly examining Apple, the following trends can be inferred:

-   The Price to Earnings ratio of 36.06 is 0.33x lower than the industry average, indicating potential undervaluation for the stock.
-   With a Price to Book ratio of 41.08, which is 1.77x the industry average, Apple might be considered overvalued in terms of its book value, as it is trading at a higher multiple compared to its industry peers.
-   The Price to Sales ratio is 9.79, which is 0.69x the industry average. This suggests a possible undervaluation based on sales performance.
-   The Return on Equity (ROE) of 30.39% is 8.73% above the industry average, highlighting efficient use of equity to generate profits.
-   With higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $39.32 Billion, which is 39.72x above the industry average, the company demonstrates stronger profitability and robust cash flow generation.
-   The gross profit of $54.78 Billion is 49.35x above that of its industry, highlighting stronger profitability and higher earnings from its core operations.
-   With a revenue growth of 16.6%, which is much lower than the industry average of 121.06%, the company is experiencing a notable slowdown in sales expansion.

### Debt To Equity Ratio

![debt to equity](https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2026/1779184743_0.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

The debt-to-equity (D/E) ratio is a measure that indicates the level of debt a company has taken on relative to the value of its assets net of liabilities.

Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.

By evaluating Apple against its top 4 peers in terms of the Debt-to-Equity ratio, the following observations arise:

-   Among its top 4 peers, Apple has a stronger financial position with a lower debt-to-equity ratio of 0.8.
-   This indicates that the company relies less on debt financing and maintains a more favorable balance between debt and equity, which can be viewed positively by investors.

### Key Takeaways

For Apple in the Technology Hardware, Storage & Peripherals industry, the PE ratio is low compared to peers, indicating potential undervaluation. The high PB ratio suggests the market values Apple's assets highly. With a low PS ratio, Apple's sales are relatively inexpensive. Apple's high ROE, EBITDA, and gross profit reflect strong profitability and operational efficiency. The low revenue growth may indicate a need for strategic initiatives to drive top-line performance.

_This article was generated by Benzinga's automated content engine and reviewed by an editor._

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