---
title: "Bilibili Keeps China's Gen Z Locked In For 119 Minutes Daily"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286909025.md"
description: "Bilibili Inc. reported Q1 2026 results with revenue of $1.08 billion, up 7% year-over-year, but slightly below estimates. Adjusted earnings beat expectations at 19 cents per ADS. User engagement remains strong, with average daily active users rising 8% to 115.2 million and daily time spent increasing to 119 minutes. Advertising revenue surged 30% to $375.3 million, while gaming revenue fell 12%. The company holds $3.51 billion in cash and continues to focus on AI-driven innovation and profitability."
datetime: "2026-05-19T11:57:20.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286909025.md)
  - [en](https://longbridge.com/en/news/286909025.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286909025.md)
---

# Bilibili Keeps China's Gen Z Locked In For 119 Minutes Daily

**Bilibili Inc.** (NASDAQ:BILI) reported mixed fiscal first-quarter 2026 results Tuesday as advertising growth and improving profitability helped offset weakness in its gaming business.

## Revenue Growth And Earnings Performance

The Chinese video-sharing platform posted revenue of $1.08 billion (7.47 billion yuan), up 7% year over year but slightly below analyst estimates of $1.09 billion. Adjusted earnings came in at 19 cents per ADS, beating Wall Street estimates of 12 cents.

## User Engagement And Platform Growth

Often described as China's version of **Alphabet Inc.'s** (NASDAQ:GOOGL) **YouTube** because of its focus on long-form user-generated videos and livestreaming, Bilibili continued to report strong engagement trends among younger users.

Average daily active users rose 8% year over year to 115.2 million during the quarter. The average daily time spent was 119 minutes, up 11 minutes year over year. Monthly active users exceeded 376 million.

## Gaming Weakness And Advertising Strength

Mobile gaming revenue fell 12% to $220.7 million, primarily due to a tough comparison against the prior-year performance of "San Guo: Mou Ding Tian Xia."

Value-added services revenue increased 4% to $422.2 million, driven by premium memberships and other services. Advertising revenue jumped 30% to $375.3 million as the company improved advertising products and efficiency. Revenue from IP derivatives and other businesses declined 4% to $65 million.

## Margin Expansion And Cash Position

Gross margin expanded to 37.1% from 36.3% a year earlier. Adjusted net income rose to $84.9 million (585.43 million yuan), compared with 361.51 million yuan in the prior-year quarter.

As of March 31, 2026, Bilibili held $3.51 billion in cash, cash equivalents, time deposits, and short-term investments.

## Management Commentary On AI And Strategy

Chairman and CEO **Rui Chen** said the company entered 2026 with strong momentum as user engagement and content quality continued improving. He said daily user engagement reached a record high during the quarter, with average usage nearing two hours per day.

Chen added that Bilibili's "community-first" strategy and investments in high-quality content helped deepen engagement with younger users while expanding the platform's reach. He also said artificial intelligence is improving content creation, discovery and monetization efficiency across the ecosystem.

CFO **Sam Fan** said the company delivered its 15th consecutive quarter of gross margin expansion, supported by operating leverage and topline growth. He added that Bilibili plans to continue disciplined investment in AI-driven innovation while maintaining a focus on profitability.

## Bilibili Stock Performance

**BILI Price Action:** Bilibili shares were up 0.70% at $19.76 during premarket trading on Tuesday, according to Benzinga Pro data.

_Photo via Shutterstock_

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