---
title: "Nielsen: Cable TV share rises to 21.4% in March on NCAA tournaments"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286910160.md"
description: "Nielsen's March 2026 Gauge indicates cable TV's share rose to 21.4%, the highest since October 2025, driven by NCAA tournament coverage. Paramount gained 1.1 share points to 8.1%, while Warner Bros. Discovery added 0.9 points to 6.1%. Cable news viewing increased by 8% to 29%. Disney's share rose to 10.5% due to the Oscars telecast. Streaming accounted for 47.6% of TV, with YouTube leading at 13.2% and Netflix at 8.2%. Overall streaming time fell 7% month-on-month."
datetime: "2026-05-19T12:13:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286910160.md)
  - [en](https://longbridge.com/en/news/286910160.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286910160.md)
---

# Nielsen: Cable TV share rises to 21.4% in March on NCAA tournaments

-   Nielsen’s March 2026 Gauge showed cable as the only viewing category to post a monthly increase, lifting its share to 21.4%, the highest since October 2025. \* NCAA tournament coverage drove the biggest distributor gains, led by Paramount up 1.1 share points to 8.1% of TV, with Warner Bros. Discovery adding 0.9 points to 6.1%. \* Cable news also strengthened, rising 8% to 29% of cable viewing; FOX gained 0.6 points to 7.2% of TV. \* Disney moved to second among distributors at 10.5% of TV, supported by ABC’s Oscars telecast with more than 17 million viewers, despite overall streaming time falling 7% month-on-month. \* Streaming still accounted for 47.6% of TV; YouTube led distributors at 13.2% share, while Netflix held 8.2% and led streaming titles with Bridgerton at 7.8 billion viewing minutes. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Nielsen Holdings Ltd. published the original content used to generate this news brief on May 19, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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