--- title: "Insider Selling: Anita M Sands Unloads $1.48M Of ServiceNow Stock" type: "News" locale: "en" url: "https://longbridge.com/en/news/286938017.md" description: "Anita M Sands, a Board Member at ServiceNow, sold 16,445 shares worth $1.48M on May 19, as per SEC filings. Despite this insider selling, ServiceNow's shares rose by 2.1% to $105.59. The company reported a 22.09% revenue growth but has a low gross margin of 75.07% and an EPS of 0.45, below industry averages. Its P/E ratio is 61.56, indicating a premium price, while the P/S ratio of 7.74 suggests potential undervaluation." datetime: "2026-05-19T15:02:24.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286938017.md) - [en](https://longbridge.com/en/news/286938017.md) - [zh-HK](https://longbridge.com/zh-HK/news/286938017.md) --- # Insider Selling: Anita M Sands Unloads $1.48M Of ServiceNow Stock A substantial insider sell was reported on May 19, by **Anita M Sands**, Board Member at **ServiceNow** (NYSE:NOW), based on the recent SEC filing. **What Happened:** According to a Form 4 filing with the U.S. Securities and Exchange Commission on Tuesday, Sands sold 16,445 shares of **ServiceNow**. The total transaction value is $1,482,401. During Tuesday's morning session, **ServiceNow** shares up by 2.1%, currently priced at $105.59. ### About ServiceNow ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service. ### ServiceNow: Delving into Financials **Positive Revenue Trend:** Examining ServiceNow's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of **22.09%** as of 31 March, 2026, showcasing a substantial increase in top-line earnings. As compared to its peers, the revenue growth lags behind its industry peers. The company achieved a growth rate lower than the average among peers in Information Technology sector. **Holistic Profitability Examination:** - Gross Margin: The company shows a low gross margin of 75.07%, suggesting potential challenges in cost control and profitability compared to its peers. - Earnings per Share (EPS): ServiceNow's EPS reflects a decline, falling below the industry average with a current EPS of 0.45. **Debt Management:** With a below-average debt-to-equity ratio of **0.21**, ServiceNow adopts a prudent financial strategy, indicating a balanced approach to debt management. **Analyzing Market Valuation:** - Price to Earnings (P/E) Ratio: The current Price to Earnings ratio of 61.56 is higher than the industry average, indicating the stock is priced at a premium level according to the market sentiment. - Price to Sales (P/S) Ratio: The current P/S ratio of 7.74 is below industry norms, suggesting potential undervaluation and presenting an investment opportunity for those considering sales performance. - EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation & Amortization): With an EV/EBITDA ratio lower than industry benchmarks at 32.09, ServiceNow presents an attractive value opportunity. **Market Capitalization Analysis:** Positioned below industry benchmarks, the company's market capitalization faces constraints in size. This could be influenced by factors such as growth expectations or operational capacity. ### The Importance of Insider Transactions Insider transactions, although significant, should be considered within the larger context of market analysis and trends. From a legal standpoint, the term "insider" pertains to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities as outlined in Section 12 of the Securities Exchange Act of 1934. This encompasses executives in the c-suite and significant hedge funds. These insiders are mandated to inform the public of their transactions through a Form 4 filing, to be submitted within two business days of the transaction. A company insider's new purchase is a indicator of their positive anticipation for a rise in the stock. While insider sells may not necessarily reflect a bearish view and can be motivated by various factors. ### Navigating the World of Insider Transaction Codes When it comes to transactions, investors tend to focus on those in the open market, detailed in Table I of the Form 4 filing. A **P** in Box 3 denotes a purchase, while **S** indicates a sale. Transaction code **C** signals the conversion of an option, and transaction code **A** denotes a grant, award, or other acquisition of securities from the company. Check Out The Full List Of ServiceNow's Insider Trades. _This article was generated by Benzinga's automated content engine and reviewed by an editor._ ### Related Stocks - [NOW.US](https://longbridge.com/en/quote/NOW.US.md) ## Related News & Research - [Did Jim Cramer Call The Top On ServiceNow Stock?](https://longbridge.com/en/news/286953293.md) - [How High Can ServiceNow's Stock (NOW) Price Rise?](https://longbridge.com/en/news/286941159.md) - [Simmons Bank Has $2.24 Million Position in ServiceNow, Inc. $NOW](https://longbridge.com/en/news/286541901.md) - [ServiceNow stock has been battered by AI disruption worries. These experts think AI will actually boost its business](https://longbridge.com/en/news/286799888.md) - [Bank of America Thinks ServiceNow (NOW) Stock Is an AI Winner – Here’s Why](https://longbridge.com/en/news/286943173.md)