---
title: "Nike Turns to Google's AI to Lift Sales, But NKE Stock Keeps Falling"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286956210.md"
description: "Nike's shares fell despite announcing a partnership with Google's AI for enhanced shopping experiences. The collaboration will allow customers to buy Nike products directly through Google's Gemini app starting in June. This initiative is part of Nike's strategy to improve sales amid a 33% drop in stock value this year."
datetime: "2026-05-19T18:51:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286956210.md)
  - [en](https://longbridge.com/en/news/286956210.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286956210.md)
---

# Nike Turns to Google's AI to Lift Sales, But NKE Stock Keeps Falling

Nike's (NKE) shares dropped on Tuesday afternoon despite the athletic apparel maker announcing a tie-up with Alphabet's (GOOGL) Google for AI-powered shopping for its customers.

### Claim 55% Off TipRanks

-   Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
-   Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks

According to the footwear company, when Google launches its multi-item cart shopping capability in the U.S. in early June, Nike product buyers will be able to purchase its items directly from Google's Gemini app and the AI Mode on the tech giant's search engine. The plan comes as Nike continues to face sales pressure and is chasing a "Win Now" turnaround strategy under CEO Elliot Hill.

Since the start of the year, Nike's shares have dropped roughly 33%.

### Related Stocks

- [NKE.US](https://longbridge.com/en/quote/NKE.US.md)
- [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md)
- [GGLL.US](https://longbridge.com/en/quote/GGLL.US.md)
- [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md)

## Related News & Research

- [Where Nike’s marketing comeback is stumbling — and where it can still win](https://longbridge.com/en/news/286939325.md)
- [EXCLUSIVE: Google's AI Monetization Strategy May Be Leaving Rivals Behind, Says Direxion](https://longbridge.com/en/news/286919559.md)
- [Google Search is getting its biggest changes ever](https://longbridge.com/en/news/286950817.md)
- [Google announces slew of AI advances, including a personal AI assistant coming soon](https://longbridge.com/en/news/286956119.md)
- [Google and SpaceX discuss orbital AI data centres](https://longbridge.com/en/news/286535839.md)