---
title: "Coca-Cola FEMSA Balances Mexico Strain, LatAm Strength"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/286985523.md"
description: "Coca-Cola FEMSA reported Q1 earnings, highlighting strong operational momentum in South America despite challenges in Mexico. Total volumes grew 1.2% to 998 million unit cases, with revenues up 1.1% to MXN 70.9 billion. South America saw significant growth, with volumes up 4.8% and revenues rising 4.3%. However, Mexico faced a 2.6% volume decline due to an excise tax hike. Adjusted EBITDA increased 0.9% to MXN 13.4 billion, reflecting stable margins despite cost pressures."
datetime: "2026-05-20T01:17:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286985523.md)
  - [en](https://longbridge.com/en/news/286985523.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286985523.md)
---

# Coca-Cola FEMSA Balances Mexico Strain, LatAm Strength

Coca Cola Femsa S.a.b. De C.v. ((KOF)) has held its Q1 earnings call. Read on for the main highlights of the call.

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Coca-Cola FEMSA’s latest earnings call drew a nuanced picture, blending solid operational momentum with meaningful profit pressure. Management highlighted strong volume and margin trends in South America and continued gains in key brands and digital execution, even as Mexico grappled with tax-driven volume declines, one-off costs and higher financing and FX expenses that dragged majority net income lower.

## Consolidated Volume Growth

Total company volumes inched up 1.2% year-on-year to 998 million unit cases, underscoring the resilience of demand across most territories despite mixed macro conditions. Guatemala, Colombia and Brazil each posted record first-quarter volumes, helping offset weakness in Mexico and Central America.

## Revenue and Currency-Neutral Growth

Reported revenues rose 1.1% to MXN 70.9 billion, but the picture was considerably stronger once currency swings were stripped out. On a currency-neutral basis, the top line climbed 6.0%, pointing to healthy underlying pricing and mix, even as FX translation muted the reported growth.

## Gross Profit and Margin Expansion

Gross profit increased 4.5% to MXN 33.3 billion and gross margin widened by 150 basis points to 46.9%, a key bright spot in the quarter. Management credited lower PET and sweetener costs and favorable currency movements, with currency-neutral gross profit up an even stronger 9.5%.

## Adjusted EBITDA Resilience

Adjusted EBITDA edged up 0.9% to MXN 13.4 billion, keeping margins broadly stable at 18.9% despite cost and tax headwinds. On a comparable, currency-neutral basis, adjusted EBITDA rose 6.1%, highlighting the underlying earnings power even as reported profit growth lagged.

## South America Strong Operational Performance

South America stood out as the growth engine, with volumes up 4.8% to 453.9 million unit cases and revenues rising 4.3% to MXN 31.8 billion, or 12.3% on a currency-neutral basis. Gross profit grew 10% and operating income surged 18.8% to MXN 4.6 billion, while adjusted EBITDA jumped 16.8%, driving a 210 basis-point margin expansion to 19.6%.

## Market Share Gains and Brand Momentum

Despite macro pressure, FEMSA gained value share in Mexico, adding 0.6 percentage points in carbonated soft drinks and 0.4 points in nonalcoholic ready-to-drink categories. Coke Zero volumes rose 10% in Mexico and 11.4% in Brazil, where the brand now makes up 28.6 percentage points of colas mix, while Sprite logged over 30% growth and Colombia and Argentina volumes advanced 8.9% and 5.4%, respectively.

## Commercial Execution and Digital Adoption

Management underscored gains in digital and route-to-market execution, with Juntos+ Advisor visitation in Mexico improving to 93.6% and combined coverage reaching 81.3%. In Brazil, coverage climbed from 49.6% to 58.6% and advisor visitation hit 94.1%, while the company installed more than 47,000 new doors in the quarter, pushed order fulfillment above 97% and lifted productivity by 6.5% year-on-year.

## Strong Category and Channel Wins

The company leaned into faster-growing categories and channels, particularly energy and sports drinks, to support profitability. Monster posted more than 30% growth in Colombia and Powerade rose 10% there, while multi-serve and one-way packages saw robust expansion in markets where they were actively promoted, helping Guatemala deliver a 2.7% volume increase and a record March.

## Sustainability and Reporting Leadership

Coca-Cola FEMSA continued to burnish its sustainability credentials, maintaining ISS ESG prime status and improving its Morningstar Sustainalytics assessment. It also released a 2025 integrated report aligned with IFRS S1 and S2 standards, supported by independent assurance, and became the first nonalcoholic beverage company in the Americas to formally register as an adopter of the TNFD framework.

## Hedging and Input Coverage

To manage cost volatility, FEMSA emphasized robust hedging coverage on key inputs, offering investors visibility into its cost base. The company is roughly 60% hedged on PET, 93% on sugar, 98% on high-fructose corn syrup and 72% on aluminum, though management cautioned that some logistics and secondary packaging items remain more exposed.

## Mexico Volume Contraction and Excise Tax Headwind

Mexico was the main soft spot, with volumes slipping 2.6% year-on-year under the weight of an excise tax hike and weaker consumer demand, as reflected in a roughly 3% volume decline in the Nielsen FMCG basket across its territories. These pressures weighed on demand, mix and profitability and contrasted with the stronger trends in South America.

## Mexico & Central America Profitability Pressure

In Mexico and Central America, volumes fell 1.6% and revenues dipped 1.4% to MXN 39.1 billion, though currency-neutral growth still came in at 1.4%. Operating income dropped 17.4% to MXN 4.5 billion, with operating margin compressing by 120 basis points to 11.4%, while adjusted EBITDA declined 9.9% and margins fell 170 basis points to 18.2%.

## Majority Net Income Decline

At the bottom line, majority net income decreased 15.5% to MXN 4.3 billion, a steeper drop than operating metrics would suggest. Management attributed the decline largely to a higher comprehensive financial result and increased financing costs, masking some of the operating gains achieved in South America and in gross margins.

## Higher Financing and FX Costs

Comprehensive financing expense rose to MXN 1.8 billion from MXN 1.1 billion a year earlier, reflecting higher net interest costs linked to new debt, lower interest income due to reduced cash in key markets and losses on financial instruments versus prior-year gains. Additional foreign exchange losses further pressured the financial result, amplifying the drag on net income.

## One-Time and Timing-Related Costs

Operating income was also hit by several discrete items management framed as temporary or timing-related, especially in Mexico and Central America. These included about MXN 200 million in rightsizing severance, around MXN 200 million in IT expenses tied to SAP S/4HANA implementation and elevated marketing spend frontloaded for the upcoming global football tournament, together adding roughly MXN 600 million of operating-income headwinds.

## Unfavorable Mix and Category-Specific Issues

Unfavorable mix effects weighed on revenue and gross profit, particularly in Mexico, where still beverages underperformed after a large retail chain altered Powerade parameters and bulk water came under pricing pressure. Consumers also shifted more sharply than expected toward multi-serve formats, exacerbating the mix headwind despite overall volume resilience in other territories.

## Commodity and Macro Volatility Risk

Management reiterated that commodity and macro volatility remains a key risk, even with extensive hedging in place for major raw materials. Areas such as logistics and secondary packaging, including items like shrink wrap, are less hedged and could create additional cost pressure if market conditions worsen, underscoring the importance of ongoing cost discipline.

## Forward-Looking Outlook and Guidance

Executives characterized the first quarter as the toughest comparison of the year and declined to adjust full-year guidance, preferring to monitor trends as the year unfolds. They highlighted modest volume and revenue growth, gross margin expansion, stable adjusted EBITDA margins and the near-term MXN 600 million operating-income drag from severance, IT timing and currency translation, while expecting marketing intensity to normalize and reaffirming their disciplined risk management and hedging stance.

Coca-Cola FEMSA’s call ultimately balanced near-term challenges with structural strengths, leaving investors with a cautiously constructive narrative. Strong execution in South America, margin gains and brand momentum provide a solid base, but Mexico’s tax-driven volume declines, one-off costs and higher financing and FX charges will remain key variables to watch as the company navigates commodity volatility and a still-uneven consumer backdrop.

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