---
title: "Breo opens a new store in Malaysia, accelerating its overseas strategic layout"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/287080579.md"
description: "Breo has opened a new store in Kuala Lumpur, Malaysia, marking a new progress in its strategic layout in the Southeast Asian market. The company has established an online operating system on multiple platforms and plans to expand into countries such as Indonesia and Vietnam. The influence of the Breo brand continues to rise, having won multiple industry awards and being shortlisted for the Shenzhen Top 500 Enterprises and Top 100 Innovation Capability lists"
datetime: "2026-05-20T14:06:33.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/287080579.md)
  - [en](https://longbridge.com/en/news/287080579.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/287080579.md)
---

# Breo opens a new store in Malaysia, accelerating its overseas strategic layout

Recently, Breo (688793.SH) surprised everyone with the opening of its new store in Kuala Lumpur, Malaysia, where the "2.0 Sleepy Doll" made its official debut in the overseas market, marking another achievement in the company's strategic layout in Southeast Asia.

In recent years, Breo has been flourishing in its overseas expansion. Currently, the company has established a comprehensive online operation system covering multiple platforms such as Amazon, Walmart, TikTok, Shopee, and Lazada. The new shoulder and neck products N5 Mini S3 and Neck S launched on Amazon US in June 2025 have performed remarkably, with Neck S reaching the highest ranking of 13th in its category in November. On the offline front, the company operates through both direct sales and franchise models, having opened three direct experience stores at Singapore Airport, Jewel Changi in Singapore, and Kuala Lumpur Wanda Plaza in Malaysia, as well as over 10 franchise stores and more than 150 other sales outlets overseas. The distribution model, benchmarked against the Thai market, is planning to expand to neighboring countries such as Indonesia and Vietnam.

It is worth mentioning that Breo's brand influence has continued to rise in recent years. The company has won several industry awards, including "Top 10 Influential Brands of 2025," "Top 100 Brand Influence of 2025," "Brand Influence & Consumer Satisfaction Brand of 2025," and "Industry Influential Brand of 2025," and has been shortlisted for the "2025 Shenzhen Top 500 Enterprises" and "Top 100 Innovation Capability" lists

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