---
title: "Xbox hires game industry analyst Matthew Ball to lead strategy"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/287095372.md"
description: "Microsoft has appointed Matthew Ball as Xbox's chief strategy officer. Ball, a respected game industry analyst known for his annual video gaming report, has previously held leadership roles at Illumination, Amazon Studios, Otter Media, and Accenture Strategy. Xbox CEO Asha Sharma announced his hiring in a memo, highlighting his long-standing partnership with the company."
datetime: "2026-05-20T16:17:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/287095372.md)
  - [en](https://longbridge.com/en/news/287095372.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/287095372.md)
---

# Xbox hires game industry analyst Matthew Ball to lead strategy

Microsoft has recruited game industry analyst Matthew Ball as Xbox chief strategy officer. Ball publishes an annual state of video gaming report, which is a popular read across the game industry, and he's "widely respected across gaming, media, and technology," according to Xbox CEO Asha Sharma.

Sharma announced Ball is joining Microsoft in a memo to Xbox employees this morning, seen by _The Verge_. She described Ball as a "longtime gamer," who has held strategy and leadership roles at Illumination, Amazon Studios, Otter Media, and Accenture Strategy. "Matthew has been partnering with us on strategy since day 10 and will officially start this …

Read the full story at The Verge.

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