--- title: "Target hits bullseye with ‘impressive’ earnings" type: "News" locale: "en" url: "https://longbridge.com/en/news/287103902.md" description: "Target's Q1 net sales rose 6.7% to $25.4 billion, with merchandise sales up 6.4%. The company increased its full-year sales growth outlook to around 4%. CEO Michael Fiddelke emphasized a focus on long-term growth, while Chief Merchandising Officer Cara Sylvester highlighted investments in baby and wellness categories. Analysts view the results as a positive sign for Target's strategic reset, though caution remains for Q2 due to tougher comparisons and declining consumer sentiment." datetime: "2026-05-20T18:14:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287103902.md) - [en](https://longbridge.com/en/news/287103902.md) - [zh-HK](https://longbridge.com/zh-HK/news/287103902.md) --- # Target hits bullseye with ‘impressive’ earnings ### Dive Brief: - Target’s first quarter net sales jumped 6.7% year over year to $25.4 billion, according to a Wednesday press release. Merchandise sales increased 6.4% with growth across all product categories and comparable traffic grew 4.4%. - Target’s Q1 capital expenditures were 31% higher year over year, reaching $1 billion for the period, with investments focused on new stores and remodels. - The retailer increased its outlook for the full fiscal year, now expecting sales growth around 4%compared to 2025. ### Dive Insight: Target is just at the beginning of its multiyear turnaround effort, but the company’s latest earnings results demonstrate early returns on the strategic shifts made under CEO Michael Fiddelke. “A single good quarter has never been our goal,” Fiddelke told analysts on an earnings call Wednesday. “Our goal is consistent long-term growth. So, while we're very encouraged by our Q1 results, what you'll hear from me and the team today is our focus on continuing the work to reach our full potential as a company.” The company has been “laser focused” on appealing to busy families, Chief Merchandising Officer Cara Sylvester noted on the call. That included an investment in a more thoughtfully curated merchandise assortment in baby and kid during the period, helping Target achieve a “more than five percentage point acceleration in baby comp trends in the back half of the quarter,” Sylvester added. Health and wellness is also a focus for Target’s busy family customer, the merchandising chief said. The retailer therefore added about 1,500 new items in the category and has plans to refresh about 40% of its assortment this year. “These changes drove double-digit sales growth in the first quarter, doubling comp growth rates in wellness-related categories compared with Q4 of last year,” Sylvester told analysts. Even though the comparison to last year was easy, the “impressive” Q1 earnings beat cleared a high bar and demonstrated underlying progress, Wells Fargo analysts said in a Wednesday note. “Q1 should be viewed as an early but important validation of Target’s strategic reset,” Jefferies analysts led by Corey Tarlowe said in an emailed note Wednesday. “While skepticism around durability is likely to remain near term, the combination of improving traffic, multiple growth drivers, and a raised outlook increases our confidence in a multi-quarter recovery path — and creates a compelling risk/reward from here, in our view.” The second quarter will be a tougher act to beat for Target, however. The Q1 performance was encouraging, but the retailer is maintaining a cautious outlook, CFO Jim Lee said on the call. “Notably, in the quarter just ended, we faced the easiest prior-year comparison of the year, and will be facing the hardest comparison in Q2,” he said. “Furthermore, we believe this year's higher tax refunds were a source of upside to consumer spending in Q1, and that benefit will be fading over the rest of the year. While consumers have proven to be resilient so far, sentiment has been declining recently, and we're keeping a close eye on their spending behavior.” ### Related Stocks - [TGT.US](https://longbridge.com/en/quote/TGT.US.md) - [XRT.US](https://longbridge.com/en/quote/XRT.US.md) - [RTH.US](https://longbridge.com/en/quote/RTH.US.md) - [IYK.US](https://longbridge.com/en/quote/IYK.US.md) - [IBUY.US](https://longbridge.com/en/quote/IBUY.US.md) - [ONLN.US](https://longbridge.com/en/quote/ONLN.US.md) - [EBIZ.US](https://longbridge.com/en/quote/EBIZ.US.md) - [XLP.US](https://longbridge.com/en/quote/XLP.US.md) - [WFC.US](https://longbridge.com/en/quote/WFC.US.md) - [JEF.US](https://longbridge.com/en/quote/JEF.US.md) - [WFC-D.US](https://longbridge.com/en/quote/WFC-D.US.md) - [WFC-L.US](https://longbridge.com/en/quote/WFC-L.US.md) - [WFC-Y.US](https://longbridge.com/en/quote/WFC-Y.US.md) - [WFC-C.US](https://longbridge.com/en/quote/WFC-C.US.md) - [WFC-Z.US](https://longbridge.com/en/quote/WFC-Z.US.md) - [WFC-A.US](https://longbridge.com/en/quote/WFC-A.US.md) ## Related News & Research - [TGT Stock Alert: What to Know as Target Taps Former Walmart Exec](https://longbridge.com/en/news/286957668.md) - [Target reports stronger-than-expected sales during early stages of turnaround plan](https://longbridge.com/en/news/287050443.md) - [Target Q1 sales beat estimates on broad-based growth](https://longbridge.com/en/news/287049143.md) - [Target doubles annual sales growth forecast as turnaround starts to pay off](https://longbridge.com/en/news/287048018.md) - [Target is set to report first-quarter earnings, offer read on consumer](https://longbridge.com/en/news/287002452.md)