--- title: "Why Birkenstock Holding Rocketed Higher This Week" type: "News" locale: "en" url: "https://longbridge.com/en/news/287396324.md" description: "Birkenstock Holdings' shares surged 32.3% this week following the announcement of a $250 million accelerated share repurchase program. The stock had recently hit all-time lows since its October 2023 IPO. CEO Oliver Reichert expressed confidence in the company's growth potential, projecting annual revenue growth of 13-15%. Despite a recent earnings report showing an 8% revenue increase and a 10% profit decline, Birkenstock's valuation remains attractive for investors." datetime: "2026-05-22T18:55:19.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287396324.md) - [en](https://longbridge.com/en/news/287396324.md) - [zh-HK](https://longbridge.com/zh-HK/news/287396324.md) generator: "portal-rs" --- # Why Birkenstock Holding Rocketed Higher This Week ## Key Points - Birkenstock announced an accelerated share repurchase program. - Last week, the stock had sunk to all-time lows since its 2023 IPO. - Birkenstock looks cheap if the company maintains its current growth trajectory. - 10 stocks we like better than Birkenstock Plc › Shares of **Birkenstock Holdings** (NYSE: BIRK) rallied 32.3% this week through Friday, at 1:30 p.m. EDT, according to data from S&P Global Market Intelligence. Birkenstock bounced hard off its all-time lows this week. While "all-time low" sounds bad, the company held its IPO in October 2023, so it hasn't been public for very long. ***Will AI create the world's first trillionaire?** Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. **Continue »*** This week, management made it clear it believes the low stock price is unwarranted. On Thursday, Birkenstock announced an accelerated $250 million stock buyback. That message clearly resonated with investors who quickly snatched up shares on the news. ## Birkenstock hops off the ground On Thursday, Birkenstock announced an accelerated share repurchase of $250 million. Birkenstock will immediately repurchase six million shares at an average price of $33.21, which accounts for 80% of the total, while the remaining 20%, or $50 million, will be used to repurchase shares through June 30. That's already looking like a good deal, since Birkenstock's stock has already leaped to over $41 as of this writing. CEO Oliver Reichert said in the press release accompanying the announcement: > The $250 million accelerated share repurchase is a strong statement that we believe in near-term and long-term value of BIRKENSTOCK. Our business continues to deliver outstanding performance and we see a huge runway for growth ahead for our beloved brand. We remain confident in our ability to achieve revenue growth of 13-15% annually in constant currency, while maintaining strong margins and strong free cash flow generation. ## Birkenstock looks like a cheap stock At first glance, Reichert looks correct in his assessment, given that even after yesterday's and today's jump, Birkenstock only trades at 18.7 times trailing earnings. That's a cheap valuation for a stock that plans to grow in the mid-teens for the foreseeable future. The reason Birkenstock had gotten so cheap was last week's earnings report, which showed just 8% revenue growth and an adjusted net profit decline of 10%. A profit decline isn't a great sign, but the reason for Birkenstock's declining margins was one: a huge currency headwind, and two: the impact of tariffs that were implemented a year ago. On a constant currency basis, revenue grew a much better-looking 14%, in line with Birkenstock's targets, while the tariff impact is likely to be one-time. While apparel stocks haven't looked very enticing in the age of AI, with many name brands down big from their highs, Birkenstock looks like a potential value pick for investors to buy on the cheap. ## Should you buy stock in Birkenstock Plc right now? Before you buy stock in Birkenstock Plc, consider this: The *Motley Fool Stock Advisor* analyst team just identified what they believe are the **10 best stocks** for investors to buy now… and Birkenstock Plc wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when **Netflix** made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, **you’d have $481,589**!\* Or when **Nvidia** made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, **you’d have $1,345,714**!\* Now, it’s worth noting *Stock Advisor’s* total average return is 993% — a market-crushing outperformance compared to 208% for the S&P 500. **Don't miss the latest top 10 list, available with *Stock Advisor*, and join an investing community built by individual investors for individual investors.** **See the 10 stocks »** *\*Stock Advisor returns as of May 22, 2026.* *Billy Duberstein and/or hsi clients have no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.* The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. ### Related Stocks - [BIRK.US](https://longbridge.com/en/quote/BIRK.US.md) - [NVDA.US](https://longbridge.com/en/quote/NVDA.US.md) - [INTC.US](https://longbridge.com/en/quote/INTC.US.md) - [NFLX.US](https://longbridge.com/en/quote/NFLX.US.md) - [.SPX.US](https://longbridge.com/en/quote/.SPX.US.md) - [NDAQ.US](https://longbridge.com/en/quote/NDAQ.US.md) - [NVD.DE](https://longbridge.com/en/quote/NVD.DE.md) ## Related News & Research - [Birkenstock Shares (BIRK) in Focus as Michael Burry Opens a Position](https://longbridge.com/en/news/297209105.md) - [Birkenstock Director James Michael Chu reports disposal of 28,146,226 common shares for $1.1 billion](https://longbridge.com/en/news/296140879.md) - [SPN: Q2 2026 saw record revenue growth, positive EBITDA, and improved margins amid ongoing macro headwinds](https://longbridge.com/en/news/297256815.md) - [Alibaba’s AI Spending Spree Intensifies — Surprise Stock Sale Has Analysts Asking Why](https://longbridge.com/en/news/296767766.md) - [What's Going On With Accenture Stock Thursday?](https://longbridge.com/en/news/297175928.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**