--- title: "Meta launched its AI paid subscription service for the first time, taking a key step towards commercialization, and the stock price responded by rising over 3.7%" type: "News" locale: "en" url: "https://longbridge.com/en/news/287827464.md" description: "Meta officially launched its AI subscription service, marking an important step in CEO Mark Zuckerberg's push for AI commercialization. The service is divided into a basic version and a premium version, with monthly fees of $7.99 and $19.99, respectively, and has been launched in Singapore, Guatemala, and Bolivia. Following this news, Meta's stock price rose by 3.74%" datetime: "2026-05-27T22:20:04.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287827464.md) - [en](https://longbridge.com/en/news/287827464.md) - [zh-HK](https://longbridge.com/zh-HK/news/287827464.md) --- # Meta launched its AI paid subscription service for the first time, taking a key step towards commercialization, and the stock price responded by rising over 3.7% According to Zhitong Finance APP, Meta (META.US) has officially launched a consumer subscription service for its AI chatbot, Meta AI, marking a key step in CEO Mark Zuckerberg's push for AI commercialization. As Meta plans to invest hundreds of billions of dollars in AI infrastructure over the next few years, the company is facing increasing pressure on profitability and cash flow, with AI subscription revenue seen as a new important growth direction for the future. According to the latest information released by Meta, the Meta AI subscription service is currently divided into two tiers. The basic version, named "Meta One Plus," has a monthly fee of $7.99 and is primarily aimed at users who frequently use AI to generate images, videos, and perform complex reasoning tasks. The premium version, named "Meta One Premium," has a monthly fee of $19.99 and offers the same features as the basic version but provides a higher usage limit. Currently, the subscription service has been launched in Singapore, Guatemala, and Bolivia, with plans to gradually expand to more countries and regions in the future. Meta stated that regular users can still use Meta AI for free to generate images and videos, but will face usage limits after frequent use. The company has not disclosed specific usage limits but emphasized that the Premium version offers "significantly more" AI usage. In response to the news, Meta's stock price rose 3.74% on Wednesday. However, the company's stock price has still fallen about 4% year-to-date. Analysts point out that one of the main concerns for investors right now is when Zuckerberg's AI gamble will truly translate into stable revenue. Zuckerberg previously promised that Meta would invest at least $600 billion in AI infrastructure over the next few years. Meanwhile, the company is building a large AI data center in Louisiana, USA, with a total investment expected to reach at least $200 billion. During the earnings call in April this year, after Meta announced an increase in capital expenditure expectations, the market expressed concerns about the scale of the company's AI investments. For a long time, Meta has emphasized that AI has helped the company improve the precision of ad placements and enhance the efficiency of its advertising system, thereby driving revenue growth. However, the company is also actively seeking more direct monetization methods for AI. Currently, competitors including Google (GOOG.US, GOOGL.US) and OpenAI have launched AI chatbot subscription services. Meta's introduction of AI paid services also signifies an escalation in the "subscription war" among global AI giants. It is worth noting that Meta is integrating multiple product subscription systems under the "Meta One" brand. In addition to Meta AI, the company is currently testing subscription services for WhatsApp, Instagram, and Facebook. Helen Ma, head of Meta's subscription business, stated that related products will gradually be promoted globally. These product subscription prices typically range from $2.99 to $3.99 per month and support bundled purchases At the same time, Meta has launched a new subscription plan for businesses and content creators. The "Meta One Essential" monthly fee is $14.99, while the "Meta One Advanced" monthly fee is as high as $49.99. The premium version will offer live customer support features to help small and medium-sized enterprises manage their Instagram and Facebook pages. Analysts point out that small and medium-sized enterprises have long complained about the lack of effective human support on the Meta platform, so this feature may be welcomed by business users. Helen Ma also revealed that in the future, Meta hopes to further sell AI agent services, integrating AI assistants directly into business operation scenarios. However, from the overall revenue structure, subscription business currently accounts for a very limited share of Meta's revenue. In the first quarter, Meta's "non-advertising revenue" was $1.29 billion, which includes subscription fees, AI glasses, and hardware sales such as virtual reality headsets. 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