--- title: "KE MING FOOD's \"clever handmade noodles\" has finally disappeared" type: "News" locale: "en" url: "https://longbridge.com/en/news/287886583.md" description: "KE MING FOOD issued a statement regarding the \"handmade\" trademark issue, deciding to stop the production and sales of related products and to make corrections. The company is facing a decline in profits, with a year-on-year revenue growth of 5.10% in the first quarter of 2023, but a net profit decrease of 60.44%. Increased sales expenses have put pressure on profits, and future revenue and net profit expectations are not optimistic" datetime: "2026-05-28T08:47:31.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287886583.md) - [en](https://longbridge.com/en/news/287886583.md) - [zh-HK](https://longbridge.com/zh-HK/news/287886583.md) generator: "portal-rs" --- # KE MING FOOD's "clever handmade noodles" has finally disappeared Regarding the issue of "Chen Ke Ming Handmade Noodles" being reported as a registered trademark, on May 25th, KEMING FOOD Co., Ltd. (listed company name: KEMING FOOD) issued a statement saying that it will deeply reflect and will immediately stop the production and sale of products with "handmade" related descriptions; it will also initiate rectification of related product packaging, promotional content, and communication materials; at the same time, a special team will be established to conduct a comprehensive review of all categories of trademarks and promotional materials. According to recent reports from CCTV, the well-known noodle brand Chen Ke Ming registered "handmade" as a trademark, printed it on the packaging of machine-made noodles, and accompanied it with advertising slogans such as "like the handmade noodles made by mom," misleading consumers. The report stated that the "handmade" trademark of Chen Ke Ming has been declared invalid by the National Intellectual Property Administration, but it is still being sold offline, and this "deceptive trademark" has been suspected of fraud. Tianyancha shows that KEMING FOOD mainly focuses on the research, production, and sales of rice and noodle products, with large-scale standardized production and processing bases established in Suiping and Yanjin in Henan, Wuhan in Hubei, and Changsha and Yiyang in Hunan. In addition to being accused of misleading consumers, KEMING FOOD is also facing issues such as declining profits. The first quarterly report shows that in the first three months of this year, its operating income was 1.178 billion yuan, a year-on-year increase of 5.10%; the net profit attributable to shareholders of the listed company was 33.9393 million yuan, a year-on-year decrease of 60.44%. According to its annual report, since 2023, its revenue has declined for two consecutive years; the net profit attributable to the parent company in 2025 decreased by 36.77% year-on-year, and the net profit after deducting non-recurring gains and losses decreased by 44.02%, with a significant decline in the profitability of its main business. At the same time, the decline in raw material prices led to a slight year-on-year increase in gross profit margin of 5.15% to 20.34%; the net profit margin was 1.27%, a year-on-year decrease of 42.42%. Behind this, its selling expenses surged by 20.74%, eroding part of the profits. In a recent investor relations activity, an investor raised the question of "2025 revenue decline and net profit plummeting nearly 37%." In response, the company's relevant person in charge stated that the revenue decline was mainly due to the food business concentrating resources to promote high-gross-margin products, leading to a decline in overall sales; the decline in net profit was due to increased investment in selling expenses. The decline in net profit after deducting non-recurring gains and losses was also affected by the price of live pigs, resulting in a decline in the gross profit of the breeding sector. However, the company's overall operating cash flow showed robust performance, with a year-on-year increase of 158%, indicating strong internal momentum. In fact, according to its 2025 annual report, as of the end of the reporting period, KEMING FOOD had broad monetary funds of 360 million yuan; however, short-term debts amounted to 1.18 billion yuan, and the net cash flow from operating activities was 730 million yuan, indicating a discrepancy between short-term debts, financial expenses, monetary funds, and net cash flow from operating activities To this end, KE MING FOOD has expanded its cash flow by increasing borrowing. According to rough statistics from Phoenix WEEKLY Finance, in the past three years, KE MING FOOD has made over 7 significant borrowings, including short-term, long-term, and acquisition loans, totaling approximately 3.26 billion yuan. This has also led to a continuous rise in its debt-to-asset ratio. The annual reports for the past three years show that KE MING FOOD's debt-to-asset ratios were 52.19%, 54.53%, and 56.12%, respectively; at the same time, the current ratios were 0.67, 0.64, and 0.62, indicating a weakening short-term debt repayment capability. During the reporting period, the ratio of interest expenses to net profit was 155.18%, indicating a significant impact of interest expenses on the company's operating performance. In terms of operational efficiency, in 2025, KE MING FOOD's accounts receivable turnover rate was 82.7, a year-on-year increase of 25.22%; the inventory turnover rate was 4.34, a year-on-year decrease of 15.58%; and the total asset turnover rate was 0.72, a year-on-year decrease of 5.4%. In response, a relevant person in charge of KE MING FOOD stated during an investor relations event that in the medium to long term, the company will cultivate growth points through four aspects: first, deepening the high-end upgrade of noodles; second, promoting the scaling up of frozen noodle business and convenience food; third, optimizing the weight of B-end and online channels to enhance profit elasticity; and fourth, continuously reducing costs and increasing efficiency to drive steady improvement in operational quality. The company's goal for 2026 is to enhance operational efficiency, solidify the business fundamentals, and strive for stable recovery in revenue and performance ### Related Stocks - [002661.CN](https://longbridge.com/en/quote/002661.CN.md) ## Related News & Research - [09:37 ETDave's Killer Bread reveals new consumer insights for Organic Month](https://longbridge.com/en/news/297195998.md) - [Soiltech board-linked Pharos Invest buys shares worth NOK 400,000](https://longbridge.com/en/news/297011333.md) - [Kona BidCo Tightens Control of Zalaris With Increased Shareholding](https://longbridge.com/en/news/296951165.md) - [Kona BidCo raises Zalaris stake to 87.36% after buying 1,621 shares at NOK 100 each](https://longbridge.com/en/news/296948768.md) - [Fast-food chain revamps menu item after customers sought 'total overhaul'](https://longbridge.com/en/news/297201351.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**