--- title: "SFY accelerates globalization: Overseas revenue grows by 12.78%, overseas business becomes a new engine of steady growth" type: "News" locale: "en" url: "https://longbridge.com/en/news/287890094.md" description: "SFY has achieved rapid globalization in the custom home furnishing industry, with overseas revenue in the first quarter of 2026 increasing by 12.78% year-on-year. The company has covered more than 70 countries, with over 3,500 stores worldwide, and has added multiple five-star hotel projects. At the Canton Fair, 20 overseas bulk projects were signed, and the intention for overseas franchising has significantly increased. Relying on intelligent manufacturing, the product delivery cycle has been greatly shortened, and customer satisfaction has improved, becoming an important guarantee for the expansion of overseas business" datetime: "2026-05-28T09:22:11.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287890094.md) - [en](https://longbridge.com/en/news/287890094.md) - [zh-HK](https://longbridge.com/zh-HK/news/287890094.md) generator: "portal-rs" --- # SFY accelerates globalization: Overseas revenue grows by 12.78%, overseas business becomes a new engine of steady growth In the new stage of high-quality development in the custom home furnishing industry, SFY is forging a global and branded development path with its clear strategic layout and solid operational foundation. In the first quarter of 2026, the company's export revenue increased by 12.78% year-on-year, with overseas business transitioning from a "growth point" to a "growth pole." **Global Layout: Covering 70+ Countries, Adding Multiple Five-Star Hotel Projects** Currently, SFY's business footprint covers over 70 countries and regions worldwide, with more than 3,500 global stores and over 15,000 completed overseas engineering projects. Southeast Asia has basically completed its layout and is deeply cultivating second-tier cities; in 2026, it will also increase its expansion efforts in Central Asia, Eastern Europe, and the Americas. In terms of project types, 2026 will see the addition of several five-star hotels and large real estate projects in the Middle East, covering diverse formats such as high-end hotels, commercial spaces, and residential communities, further consolidating SFY's competitiveness in the global engineering market. **Impressive Results at the Canton Fair: 20 New Overseas Bulk Projects Signed in Q2, 19 Franchise Intentions** At the 139th Canton Fair, SFY showcased its new high-end custom series, including RuiJie and FeiFan YiJing, quickly gaining recognition from international clients with products characterized by "high aesthetics, high environmental protection, and high craftsmanship." The intention to sign overseas franchise agreements significantly increased compared to the previous session, with clients from Panama, Pakistan, and other regions placing orders on-site, fully reflecting the competitiveness of SFY's products in the international market. After the exhibition, the enthusiasm continued. In the second quarter of 2026, SFY's engineering channel signed approximately 20 new overseas bulk projects, including five-star hotels in Central Asia and large real estate projects in the Middle East. In terms of retail channels, Q2 received intention deposits from 19 overseas franchisees, covering core regions such as Southeast Asia, the Americas, Europe, the Middle East, and Central Asia. **Intelligent Manufacturing Going Abroad: 4-5 Days Delivery to Southeast Asia, 2 Weeks Direct to Australia** The continuous breakthroughs in SFY's overseas business are supported by its strong intelligent manufacturing and supply chain capabilities. Relying on the layout advantages of seven major intelligent manufacturing bases across the country, SFY has achieved full-process digital management from design and production to delivery. Currently, SFY products can be delivered to the Southeast Asian market in 4-5 days and directly to Australia in 2 weeks, significantly shortening delivery cycles and greatly enhancing customer satisfaction and ordering willingness. Efficient delivery capabilities have become an important guarantee for the expansion of overseas business. **Long-Termism: From "Manufacturing Going Abroad" to "Brand Going Abroad"** Currently, Chinese home furnishing products are transitioning from "manufacturing going abroad" to "brand going abroad." As the first A-share listed company in the custom home furnishing industry, SFY has over 40 years of brand accumulation and always adheres to long-termism— uncompromising quality, no delays in delivery, and uninterrupted service. From a single category to comprehensive customization, from the domestic market to global layout, SFY is steadily advancing its globalization strategy with the mindset of a long-distance runner. SFY is moving from being a leader in China's custom home furnishing industry to becoming a core participant in the global home furnishing market ### Related Stocks - [002572.CN](https://longbridge.com/en/quote/002572.CN.md) ## Related News & Research - [09:38 ETFrom Low Cost to High Trust: How China's Hotel Linen Supply Chain Is Changing Global Procurement](https://longbridge.com/en/news/296797082.md) - [HotelKey Accelerates Self-Check-In Kiosk Deployments Following Standout Success in Initial Properties](https://longbridge.com/en/news/296836252.md) - [Hotei Properties extends deadline for Nomade Madrid hotel sale to Sept. 4, adds EUR 7.5 million guarantee](https://longbridge.com/en/news/296748710.md) - [Aimbridge Hospitality takes over management of three Gorman boutique hotels in Midwest](https://longbridge.com/en/news/296802990.md) - [05:02 ETBaloo Living and Inhabit Hotels Partner to Bring Restorative Sleep Experience to Guests with Weighted Blankets](https://longbridge.com/en/news/296328614.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**