---
title: "Brief News: Weibo's advertising revenue grew by 9% in the first quarter, but adjusted net profit still fell by 23%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/288012067.md"
description: "Weibo Corporation's first-quarter revenue increased by 6% year-on-year to USD 421 million, with advertising and marketing revenue rising by 9% to USD 370 million. However, due to increased costs and expenses, adjusted net profit fell by 23% year-on-year to USD 91.9 million. The company's costs and expenses in the first quarter increased by 8% to USD 310 million, resulting in a decline in operating profit margin by 5 percentage points to 28%. CEO Wang Gaofei stated that they will continue to promote content marketing and improve advertising conversion efficiency. Weibo's Hong Kong stock closed at HKD 60.1 on Friday, down 1.7%"
datetime: "2026-05-29T05:01:15.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/288012067.md)
  - [en](https://longbridge.com/en/news/288012067.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/288012067.md)
---

# Brief News: Weibo's advertising revenue grew by 9% in the first quarter, but adjusted net profit still fell by 23%

Social media platform **Weibo Corporation** (9898.HK; WB.US) announced on Thursday that its revenue for the first quarter of this year grew by 6% year-on-year to USD 421 million, with advertising and marketing revenue rising by 9% to USD 370 million. However, adjusted net profit fell by 23% year-on-year to USD 91.9 million due to increased costs and expenses.

The company's costs and expenses in the first quarter increased by 8% year-on-year to USD 310 million, primarily due to rising advertising production costs and marketing expenses, resulting in an adjusted operating profit margin that declined by 5 percentage points year-on-year to 28%. Additionally, the company recorded a non-operating loss of USD 59.9 million, mainly related to losses from changes in the fair value of investments and losses recorded from equity method investments. According to U.S. Generally Accepted Accounting Principles, Weibo's net profit for the first quarter was USD 34.71 million, a year-on-year decline of 67.5%.

Weibo's CEO Wang Gaofei expressed satisfaction with the first quarter's performance and stated that the company will continue to promote Weibo's content marketing solutions to more industries and clients while systematically enhancing advertising conversion efficiency using AI technology.

Weibo's Hong Kong stock opened higher but fell throughout the day, closing at HKD 60.1 at noon, down 1.7%.

_Li Shida_

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