---
title: "Starbucks posts first revenue, earnings growth in two years"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/288485575.md"
description: "Starbucks reported its first year-over-year revenue and earnings growth since 2023, driven by stronger U.S. traffic and global sales. The company attributed this turnaround to service improvements, menu innovation, and a revitalized loyalty program that achieved record active Rewards membership. Despite competition from Dutch Bros and McDonald’s, Starbucks is focusing on rebuilding its premium coffee market position."
datetime: "2026-06-02T22:23:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/288485575.md)
  - [en](https://longbridge.com/en/news/288485575.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/288485575.md)
---

# Starbucks posts first revenue, earnings growth in two years

Growth returns: Starbucks saw revenue and earnings rise year-over-year for the first time since 2023, driven by stronger U.S. traffic and global sales gains. Strategy in action: Service improvements, menu innovation, and a revitalized loyalty program boosted engagement, with record active Rewards membership reported. Competitive landscape: Dutch Bros and McDonald’s remain strong rivals, but Starbucks’ operational focus is rebuilding its premium coffee market position.

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