--- title: "Seres Group falls 2% as new brand launch approaches" type: "News" locale: "en" url: "https://longbridge.com/en/news/288657150.md" description: "Seres Group fell 2% to HK$65.15 as it plans to launch a new brand." datetime: "2026-06-04T02:53:57.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/288657150.md) - [en](https://longbridge.com/en/news/288657150.md) - [zh-HK](https://longbridge.com/zh-HK/news/288657150.md) --- # Seres Group falls 2% as new brand launch approaches Seres Group (9927.HK) declined 2% in Hong Kong trading to **HK$65.15**. The company recently announced the launch of a new automotive brand, "Track Technology," on June 9. This brand is a collaborative development with ByteDance's Volcano Engine, targeting both domestic and international markets. The first model is expected to debut within the year. ### Related Stocks - [09927.HK](https://longbridge.com/en/quote/09927.HK.md) - [601127.CN](https://longbridge.com/en/quote/601127.CN.md) ## Related News & Research - [Seres courts TikTok’s AI arm with new EV brand](https://longbridge.com/en/news/289320513.md) - [Seres-backed AIVA debuts, with first car model set for unveiling this year](https://longbridge.com/en/news/289804666.md) - [Huawei-backed Aito teams up with UAE dealer to expand into Middle East](https://longbridge.com/en/news/275103085.md) - [Seres Group Sets Out Board Line-up and Key Committee Roles](https://longbridge.com/en/news/283735336.md) - [UISEE Backs Overseas Mass Production of Intelligent Driving System for Seres Landian E5 Plus](https://longbridge.com/en/news/288339218.md)