--- title: "Jensen Huang to Visit South Korea to Meet Heads of SK Group and LG! Itinerary Revealed: BBQ Banquet, Variety Show Debut, and Baseball First Pitch" type: "News" locale: "en" url: "https://longbridge.com/en/news/288685361.md" description: "Marking his second visit to South Korea within seven months, Jensen Huang’s four-day itinerary in Seoul this week boasts an \"all-star lineup\"—hosting a BBQ banquet for the heads of the four major chaebols, throwing the first pitch at a baseball game, and appearing on a top-tier Korean variety show. He will also hold closed-door meetings with executives from SK, Hyundai, gaming firms, and robotics startups. This visit, blending business offensives with personal charm, underscores that South Korea is not only an indispensable upstream lifeline for NVIDIA but also a core testing ground for its bets on robotics and physical AI" datetime: "2026-06-04T08:03:53.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/288685361.md) - [en](https://longbridge.com/en/news/288685361.md) - [zh-HK](https://longbridge.com/zh-HK/news/288685361.md) --- # Jensen Huang to Visit South Korea to Meet Heads of SK Group and LG! Itinerary Revealed: BBQ Banquet, Variety Show Debut, and Baseball First Pitch NVIDIA CEO Jensen Huang will arrive in Seoul this Friday to kick off a four-day visit to South Korea, where he will intensively meet with the heads of major Korean chaebols. Beyond business talks, he will launch a comprehensive "charm offensive" by appearing on a variety show and attending a baseball game. According to reports from Yonhap News Agency and Reuters on Thursday, Huang will arrive at Gimpo International Airport in Seoul on Friday afternoon via private jet. He will then head to a Korean BBQ restaurant in Seongsu-dong, Seoul, for dinner with SK Group Chairman Chey Tae-won, Hyundai Motor Group Executive Chairman Euisun Chung, LG Group Chairman Koo Kwang-mo, and Naver Founder and Board Chairman Lee Hae-jin. Industry observers expect that **the parties will engage in in-depth discussions on cooperation in areas such as high-bandwidth memory (HBM), AI data centers, autonomous driving, robotics, and physical AI.** This is Huang’s second visit to South Korea within seven months, reflecting the country’s increasingly prominent position in NVIDIA’s global strategic landscape. Jeff Kim, an analyst at KB Securities in Seoul, pointed out in a research report that NVIDIA’s reliance on Korean suppliers is rising, **and he believes South Korea is becoming the "most ideal testing ground" for physical AI.** ## Packed Itinerary: BBQ, Baseball, and Variety Shows The richness of this visit far exceeds that of a typical business trip. On Sunday, Huang will wear a Doosan Bears jersey and throw the ceremonial first pitch for the home game between the Doosan Bears and the Kiwoom Heroes. Doosan Group Chairman Park Jeong-won will serve as the ceremonial leadoff hitter. Notably, **the Doosan Group’s businesses cover robotics R&D and produce materials required for NVIDIA’s Blackwell chips.** In terms of entertainment, Huang will appear on the popular Korean variety show _You Quiz on the Block_, produced by CJ ENM and often referred to as the Korean version of "The Jimmy Fallon Show." This will mark the leather-jacket-clad CEO’s debut on a Korean variety show. On Monday, Huang will also hold closed-door meetings in Seoul with executives from South Korean AI and robotics startups—reportedly, **this will be his first formal meeting with robotics startup founders in South Korea. Additionally, he plans to visit the AI Institute and Robotics Research Center at Seoul National University and intends to interact directly with students.** Park Ju-gun, head of corporate analysis firm Leaders Index, stated that Huang drew lessons from his October visit to South Korea last year—when he shared "fried chicken and beer" with Samsung Electronics Executive Chairman Lee Jae-yong and Euisun Chung at a fried chicken shop, sparking massive media attention. In an interview in Taipei, Huang himself previewed this trip in his characteristic relaxed style: "I might go to South Korea to eat fried chicken or grilled pork belly." ## With SK Group: Four Meetings in Six Months, Cooperation Continues to Heat Up This trip to Seoul marks the fourth meeting between Huang and SK Group Chairman Chey Tae-won within six months, a frequency of engagement that is quite rare in the industry. The two first met in Silicon Valley last February, met again in March at the GTC 2026 conference in San Jose, and held talks in June during Computex in Taipei, where they discussed prospects for cooperation in the AI storage sector. The previous meeting in Taipei coincided with the historic milestone of SK Hynix’s market capitalization surpassing $1 trillion. The two discussed the significance of this milestone and reaffirmed their commitment to jointly exploring opportunities in AI infrastructure. During Computex, Chey Tae-won stated **that he plans to double memory production capacity within the next five years to alleviate the severe supply-demand imbalance in memory chips, and he believes the memory shortage trend will persist until 2030.** ## Gaming and Robotics: New Topics Emerge Beyond traditional chip cooperation, gaming and robotics are emerging as new topics for this visit. According to Yonhap News Agency, Huang is expected to meet with NC Corp. CEO Kim Taek-jin on Sunday to discuss directions for cooperation in gaming and AI. **Additionally, he plans to meet with Krafton Executive Director Chang Byung-gyu and other company executives. The two sides are expected to discuss gaming cooperation in the field of physical AI, as well as NVIDIA RTX Spark—a semiconductor product aimed at high-end Windows laptops. Krafton established its robotics company, Ludo Robotics, earlier this year.** Citing Seung-yub Lee, a fund manager at Quad Investment Management in Seoul, Reuters noted that Korean companies operate numerous high-end factories that require large quantities of such chips. Huang also clearly stated in Taipei that robotics is one of the directions he is considering for investment in South Korea, citing the country’s status as a manufacturing powerhouse and its demographic constraints. Huang’s frequent visits to South Korea reflect the deepening strategic interdependence between NVIDIA and the country. Samsung Electronics and SK Hynix collectively produce approximately 70% of the memory required for AI chips globally, making them indispensable upstream suppliers for NVIDIA. Meanwhile, South Korea is also a key market for NVIDIA; last October, NVIDIA announced it would supply more than 260,000 of its most advanced AI chips to the South Korean government and major enterprises. ### Related Stocks - [NVDA.US](https://longbridge.com/en/quote/NVDA.US.md) - [NVDL.US](https://longbridge.com/en/quote/NVDL.US.md) - [07788.HK](https://longbridge.com/en/quote/07788.HK.md) - [07388.HK](https://longbridge.com/en/quote/07388.HK.md) - [NVDY.US](https://longbridge.com/en/quote/NVDY.US.md) - [NVDD.US](https://longbridge.com/en/quote/NVDD.US.md) - [NVDX.US](https://longbridge.com/en/quote/NVDX.US.md) - [NVDQ.US](https://longbridge.com/en/quote/NVDQ.US.md) - [SOXL.US](https://longbridge.com/en/quote/SOXL.US.md) ## Related News & Research - [What's Going On With Taiwan Semiconductor Stock Monday?](https://longbridge.com/en/news/288256902.md) - [How High Can Nvidia Stock Go in One Year? 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