<div id="readability-page-1"><figure>  <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/007_keyart_1920-1080-clean.jpg.webp/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2560" height="1440" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/007_keyart_1920-1080-clean.jpg.webp/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/>  <figcaption>   </figcaption> </figure> <p>Amazon's gaming strategy has never really been clear. It's been very active in the space: acquiring Twitch, launching its Luna cloud gaming service nearly six years ago, investing heavily in MMOs during the peak of live-service wave, and having access to a huge slate of franchises through Prime Video and the MGM Studios library. Late last year, the company announced a major pivot, relaunching Luna with a focus on party games you can play with just your phone as a controller - including an AI-powered game starring Snoop Dogg as a judge - and basically jumping ship on MMOs.</p> <p>At the time, it looked like a retreat, but Amazon says that isn't the …</p> <p>Read the full story at The Verge.</p></div>

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<p>Amazon is pivoting its gaming strategy, shifting focus from MMOs to party games playable via smartphones. This includes relaunching Luna with an AI-powered game featuring Snoop Dogg as a judge, leveraging its Prime Video and MGM Studios franchises.</p>

- Amazon's gaming strategy has involved significant activities, including acquiring Twitch and launching Luna.  
- Recently, the company relaunched Luna, shifting focus to party games accessible via phone, moving away from its investment in MMOs.  
- Despite looking like a retreat, Amazon asserts that this change is part of a larger strategy.

Amazon’s new plan for games: James Bond and AI Snoop Dogg