--- title: "New Siri Debuts, Yet Stock Falls – Is Wall Street Unconvinced by Apple's \"AI Strategy\"?" type: "News" locale: "en" url: "https://longbridge.com/en/news/289113515.md" description: "Apple's stock closed nearly 2% lower following its WWDC event, exhibiting a \"buy the rumor, sell the news\" pattern. Some Wall Street analysts viewed the launch as a \"right step\" for Apple to address shortcomings in its AI strategy, but other investors believed the updates were widely anticipated by the market beforehand, making it difficult to deliver significant surprises" datetime: "2026-06-09T00:15:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/289113515.md) - [en](https://longbridge.com/en/news/289113515.md) - [zh-HK](https://longbridge.com/zh-HK/news/289113515.md) --- # New Siri Debuts, Yet Stock Falls – Is Wall Street Unconvinced by Apple's "AI Strategy"? Apple unveiled major AI upgrades at its annual Worldwide Developers Conference (WWDC), but Wall Street remained unconvinced. Wallstreetcn mentioned that on Monday, the 8th (US Eastern Time), Apple held its annual Worldwide Developers Conference (WWDC), officially launching the next-generation Apple Intelligence platform and introducing the highly anticipated AI-powered voice assistant Siri, attempting to prove to investors and developers that its AI strategy is back on track. **Before the event began, Apple's stock hit a record high, driven by heightened market expectations for AI progress, with significant cumulative gains.** **However, as the details of the launch were revealed one by one, the stock price continued to decline. On Monday, Apple's stock closed down nearly 2%, underperforming the broader US stock market, presenting a typical "buy the rumor, sell the news" trading pattern.** Some Wall Street analysts considered this launch a "right step" for Apple to make up for shortcomings in its AI strategy, but some investors believed that the relevant updates had been widely expected by the market before the release, making it difficult to bring obvious surprises. Notably, this WWDC was also the last developers' conference attended by Cook, with Apple Senior Vice President John Ternus set to take over as CEO in September this year. ## Siri Completely Overhauled, AI Capabilities Significantly Enhanced Apple carried out the largest overhaul of Siri since its launch at this WWDC. **The new version of Siri is AI-centric, featuring stronger conversational abilities, supporting system-wide content search, cross-app operations, and screen content awareness. Users can directly ask questions about the current screen content without manually switching apps.** In terms of privacy protection, Apple maintained its consistent style: AI models can run locally on devices or be processed via private cloud servers, where data is encrypted to ensure that even Apple itself cannot access user data. The new Siri also added a dedicated app, supporting seamless continuation of conversations across devices, allowing users to retain complete conversation context and continue deep searches across different devices. Furthermore, new features have extended to AirPods and CarPlay. **While continuing to advance its self-developed AI models, Apple chose to introduce Google's Gemini as the underlying support for the new Siri and released the second version of Apple Foundation Models.** This move means that Apple is leaving the competition in large language model development to tech giants like Alphabet, focusing instead on ecosystem integration and user experience optimization. Apple stated that the new operating system and AI features are now open for developer testing and will be rolled out to a wider user base later this year. **Analysts pointed out that this strategy allows Apple to avoid the huge capital investments required in the large model arms race, while leveraging its massive installed base of devices to channel more users into its high-margin services business.** ## Gap in AI Expectations, Apple Still Playing Catch-Up Although the launch covered the new operating system "Golden Gate" and a series of updates to Apple Intelligence, some investors remain skeptical about Apple's AI progress. John Belton, portfolio manager at Gabelli Funds, said in an interview with CNBC on Monday: > In the first wave of AI, the generative AI era, I think Apple missed out to some extent. The hope now is that they can truly catch up in the Agentic AI era. Over the past two years, although Apple has made gradual progress in advancing AI features, it has also experienced several setbacks, most notably Siri's failure to complete substantial upgrades for a long time. In terms of stock performance, although Apple pulled back on Monday, its year-to-date cumulative gain still reached 11%, outperforming the S&P 500 Index's approximately 8% gain over the same period. **The bull team led by Wedbush analyst Dan Ives remains positive on Apple, believing that this launch laid an important foundation for Apple's AI strategy.** This WWDC also received extra attention due to special personnel changes. This was the last Apple Developers Conference attended by Cook as CEO, with his successor John Ternus officially taking the helm in September this year. While evaluating Apple's AI strategy, some investors are also observing potential directional adjustments resulting from the leadership transition. ### Related Stocks - [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md) - [AAPW.US](https://longbridge.com/en/quote/AAPW.US.md) - [APLY.US](https://longbridge.com/en/quote/APLY.US.md) - [AAPX.US](https://longbridge.com/en/quote/AAPX.US.md) - [AAPD.US](https://longbridge.com/en/quote/AAPD.US.md) - [AAPU.US](https://longbridge.com/en/quote/AAPU.US.md) - [AAPY.US](https://longbridge.com/en/quote/AAPY.US.md) - [AAPB.US](https://longbridge.com/en/quote/AAPB.US.md) - [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md) - [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md) - [.SPX.US](https://longbridge.com/en/quote/.SPX.US.md) ## Related News & Research - [Apple Says Siri AI Will Not Be Available Initially In EU On iOS And iPad OS](https://longbridge.com/en/news/289090776.md) - [Apple says it’s fixed the awful search function for emails, photos](https://longbridge.com/en/news/289088606.md) - [Siri Conversations in macOS 27 Can Be Started in Spotlight](https://longbridge.com/en/news/289088417.md) - [Apple’s Image Playground doesn’t suck anymore](https://longbridge.com/en/news/289092002.md) - [Apple Unveils All-New Siri App Across iOS 27 and macOS Golden Gate](https://longbridge.com/en/news/289088852.md)