--- title: "Revamping Siri to showcase AI! Apple WWDC releases monetization signals, Wall Street is bullish" type: "News" locale: "en" url: "https://longbridge.com/en/news/289200337.md" description: "Apple WWDC released a revamped Siri and AI upgrades, with Morgan Stanley and JP Morgan maintaining an \"overweight\" rating. Analysts believe this demonstrates progress in the AI roadmap and early monetization opportunities, although improvements to Apple Intelligence require long-term investment. The new version of Siri is powered by a foundational model developed in collaboration with Google, expected to launch in the fall of 2026, with overall market response being positive" datetime: "2026-06-09T13:46:01.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/289200337.md) - [en](https://longbridge.com/en/news/289200337.md) - [zh-HK](https://longbridge.com/zh-HK/news/289200337.md) --- # Revamping Siri to showcase AI! Apple WWDC releases monetization signals, Wall Street is bullish According to Zhitong Finance APP, Apple Inc. (AAPL.US) announced multiple updates at its Worldwide Developers Conference (WWDC), including a comprehensive overhaul of Siri and AI feature upgrades across various operating systems, which has sparked positive reactions from analysts. Morgan Stanley maintains an "overweight" rating and raises its target price from $330 to $360. Analysts led by Erik Woodring stated, "WWDC 2026 clearly showcases the progress of Apple's AI roadmap and suggests that monetization opportunities may arrive sooner than we expected. However, it also indicates that improvements in Apple Intelligence will be a marathon, not a sprint. Given the reduced backward compatibility and clearer use cases, we believe this WWDC is overall positive." JP Morgan maintains an "overweight" rating for the iPhone manufacturer. Analysts led by Samik Chatterjee noted that Apple's WWDC 2026 keynote marked Tim Cook's final appearance as CEO and met market expectations for broader AI capabilities, including the highly anticipated, completely revamped Siri, which is expected to launch for U.S. consumers in the fall of 2026. The core of this conference was significant updates to Siri and Apple Intelligence, including a complete restructuring of the Siri architecture, now supported by the next-generation Apple foundational model developed in collaboration with Google's (GOOGL.US) Gemini. Chatterjee and his team stated, "While the capabilities of the Apple foundational model embedded in Siri AI largely meet expectations, we believe differentiation will manifest in the integration with a multitude of native applications (as well as third-party applications) and system operations, thereby transforming personal contexts into application operations. The related releases also reveal a potential monetization path: server-dependent features (such as image generation) have daily usage limits, while higher limits for premium users will be integrated into most iCloud+ plans, which may drive further adoption of iCloud, thereby providing additional momentum for service business growth." Wedbush maintains an "outperform" rating on Apple stock with a target price of $400. Analysts led by Dan Ives stated, "Overall, this was an impressive conference that did not disappoint. Cook and Apple finally unveiled their AI strategy, which will unlock the true monetization opportunities of AI within the Cupertino consumer ecosystem. After years of commitment, it has finally arrived." Analysts pointed out that in terms of AI, Apple focuses on deeply integrating AI into everyday products while emphasizing privacy at every step. The company released a user-centric new architecture powered by foundational models, leveraging Gemini, which operates on-device and in private cloud computing, ensuring that data is not stored and is executed only upon user request. Analysts believe that AI monetization and services will ultimately add $75 to $100 in value to Apple's stock price, while the current market multiples do not reflect this. This WWDC is a good step in the right direction as the company seeks to fill the gaps in its AI strategy Ives and his team stated: "As this is Cook's last WWDC and the moment of handover to Ternus, we believe Apple is moving in the right direction, with Cook leaving a foundation for AI development for Ternus. Now that Apple's AI foundation has been unveiled, we foresee a brand new and imaginative hardware/iPhone product line emerging in the coming years." Meanwhile, Jefferies maintains a "neutral" rating on Apple. Analysts led by Edison Lee stated: "As expected, Apple's new AI features remain incremental. The focus is on integrating AI into all traditional functions and cross-device integration, emphasizing on-device computing (privacy), and transforming Siri to be smarter by reading as much on-device data as possible. However, the inability to access popular third-party application data (rather than model capabilities) is a significant limiting factor for its AI intelligence. Considering the enormous demand from large-scale manufacturers, we believe the supply chain is also a major new challenge." 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