---
title: "Xbox exploring ‘radically different’ console business models"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/289317209.md"
description: "Microsoft is re-evaluating its next-generation Project Helix console plans and exploring 'radically different' business models following the RAMageddon crisis. Xbox leadership aims to ensure the new hardware remains affordable and flexible, indicating a significant shift in their console strategy."
datetime: "2026-06-10T11:15:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289317209.md)
  - [en](https://longbridge.com/en/news/289317209.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289317209.md)
---

# Xbox exploring ‘radically different’ console business models

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is re-evaluating plans for its next-generation Project Helix console and exploring "radically different" console business models in the meantime.

"We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it's flexible," said Ball in an interview with _The Game Business_ …

Read the full story at The Verge.

### Related Stocks

- [MSFT.US](https://longbridge.com/en/quote/MSFT.US.md)
- [MSFU.US](https://longbridge.com/en/quote/MSFU.US.md)
- [MSFO.US](https://longbridge.com/en/quote/MSFO.US.md)
- [MSFD.US](https://longbridge.com/en/quote/MSFD.US.md)
- [MSFX.US](https://longbridge.com/en/quote/MSFX.US.md)
- [MSFL.US](https://longbridge.com/en/quote/MSFL.US.md)
- [MSFW.US](https://longbridge.com/en/quote/MSFW.US.md)
- [MSFY.US](https://longbridge.com/en/quote/MSFY.US.md)

## Related News & Research

- [Microsoft’s Xbox 25th anniversary console comes in translucent green](https://longbridge.com/en/news/288967645.md)
- [Xbox Games Showcase 2026: All the news and trailers](https://longbridge.com/en/news/288965844.md)
- [Microsoft Announces Majorana 2 Quantum Chip as Wedbush Calls It Another ‘Validation’ for the Industry](https://longbridge.com/en/news/288962970.md)
- [Microsoft CEO Satya Nadella Once Shared The 'Best Career Advice' He Ever Got: 'You Cannot Grow If You Don't…'](https://longbridge.com/en/news/288966992.md)
- [Microsoft Expands NHS AI Rollout](https://longbridge.com/en/news/289096117.md)