--- title: "Pop Mart (SEHK:9992) Stock Valuation After Global Expansion Push Beyond Labubu Collaborations" type: "News" locale: "en" url: "https://longbridge.com/en/news/289605367.md" description: "Pop Mart (SEHK:9992) faces mixed valuation signals. While its P/E of 16.3x exceeds the industry average, it aligns with Simply Wall St's fair ratio of 17.4x. Conversely, a DCF model suggests the stock is significantly undervalued at HK$183 versus a fair value of HK$419.40. Management emphasizes overseas expansion beyond Labubu collaborations, with over 100 U.S. stores planned. Despite recent price momentum, risks remain regarding the sustainability of earnings and potential multiple compression." datetime: "2026-06-12T13:32:33.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/289605367.md) - [en](https://longbridge.com/en/news/289605367.md) - [zh-HK](https://longbridge.com/zh-HK/news/289605367.md) --- # Pop Mart (SEHK:9992) Stock Valuation After Global Expansion Push Beyond Labubu Collaborations Pop Mart International Group (SEHK:9992) is back in focus after management stressed that overseas growth is not solely tied to Labubu, even as the company presses ahead with more than 100 planned U.S. stores and a Labubu film collaboration. See our latest analysis for Pop Mart International Group. The recent focus on U.S. expansion and the Labubu film tie up comes after a period where the share price has been under pressure, with the 1 year total shareholder return down 31.68% even as the 3 year total shareholder return remains very large. In the shorter term, the 1 month share price return of 13.74% suggests some momentum has returned at the current HK$183.0 level. If you are looking beyond Pop Mart and want more ideas tied to consumer themes and brand power, this could be a good moment to widen your search through 103 top founder-led companies With revenue growth, profit growth and a large intrinsic value gap all on the table, plus a recent rebound after a tough year for shareholders, you have to ask: is Pop Mart still undervalued, or is the market already pricing in future growth? ## Preferred P/E of 16.3x: Is it justified? On a P/E of 16.3x, Pop Mart does not screen as cheap relative to the Hong Kong Specialty Retail industry average of 10.9x, even though the share price is down over the past year. The P/E multiple compares the current share price with earnings per share, so it effectively shows how much investors are paying for each unit of current earnings. For a consumer brand with global ambitions and fast scaling in areas such as overseas stores and media collaborations, the market often uses P/E as a shorthand for how confident it is in the durability of those earnings. Simply Wall St’s fair ratio work suggests a P/E of 17.4x would be reasonable for Pop Mart, only slightly higher than the current 16.3x. That points to the market assigning a premium multiple compared with the sector, but not one that is far away from the level the fair ratio indicates the valuation could converge toward if the earnings profile holds up. That sector gap is clear. A 16.3x P/E sits well above the 10.9x industry average, implying investors are already paying a materially higher price for Pop Mart’s earnings than for peers, even after a tough 1 year share price return. Explore the SWS fair ratio for Pop Mart International Group **Result: Price to earnings of 16.3x (ABOUT RIGHT)** However, investors still face clear risks if overseas expansion or media projects fail to maintain traction, or if the current premium to sector earnings multiples compresses. Find out about the key risks to this Pop Mart International Group narrative. ## Another View: Big Discount On Cash Flows While the 16.3x P/E looks roughly in line with the 17.4x fair ratio, our DCF model presents a different perspective. With the share price at HK$183 and a DCF value of HK$419.40, the stock is described as trading at a very large discount. Could the gap simply reflect caution about how sustainable current earnings are? Look into how the SWS DCF model arrives at its fair value. 9992 Discounted Cash Flow as at Jun 2026 Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Pop Mart International Group for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 191 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity. ## Next Steps So with mixed signals across valuation, sentiment and long term potential, it makes sense to look at the data yourself and decide quickly where you stand, starting with 3 key rewards and 1 important warning sign ## Looking for more investment ideas? If Pop Mart has caught your attention, do not stop here. This can be a good moment to line up other high conviction ideas that fit your style and risk tolerance. - Target resilient balance sheets by scanning companies in the solid balance sheet and fundamentals stocks screener (407 results) that pair financial strength with fundamentals. - Hunt for potential mispriced opportunities using the 191 high quality undervalued stocks and see which stocks the data suggests could trade below their assessed worth. - Spot early stage opportunities with quality filters in place through the 227 elite penny stocks with strong financials to avoid leaving potential ideas on the table. _This article by Simply Wall St is general in nature. **We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.** It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned._ ### **New:** Manage All Your Stock Portfolios in One Place We've created the **ultimate portfolio companion** for stock investors, **and it's free.** • Connect an unlimited number of Portfolios and see your total in one currency • Be alerted to new Warning Signs or Risks via email or mobile • Track the Fair Value of your stocks Try a Demo Portfolio for Free ### Related Stocks - [09992.HK](https://longbridge.com/en/quote/09992.HK.md) - [HPPD.SG](https://longbridge.com/en/quote/HPPD.SG.md) ## Related News & Research - [Pop Mart Defends Overseas Growth After $28 Billion Market Value Wipeout](https://longbridge.com/en/news/289369671.md) - [POP MART’s LABUBU makes a surprise appearance at the 2026 FIFA World Cup opening ceremony](https://longbridge.com/en/news/289540628.md) - [Pop Mart shares sink despite revenue surge, as analysts say Labubu reliance worries investors](https://longbridge.com/en/news/280487493.md) - [Pop Mart Shares Rise as Company Unveils Overseas Expansion Plans](https://longbridge.com/en/news/288023611.md) - [China's Pop Mart warns of 2026 profit margin pressure from higher costs](https://longbridge.com/en/news/286185719.md)