---
title: "Trade Desk: Buy Rating Reiterated as Publicis Partnership Resumes; Price Target Maintained at $35"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/289656297.md"
description: "Truist Financial analyst Youssef Squali reiterated a Buy rating on The Trade Desk with a $35 price target, citing the renewed partnership with Publicis as a key catalyst to restore ad spending and revenue growth. RBC Capital also maintained a Buy rating with a $33 target. Despite these positive analyst views, TTD's stock has dropped 47.39% over the past six months."
datetime: "2026-06-13T05:05:27.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289656297.md)
  - [en](https://longbridge.com/en/news/289656297.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289656297.md)
---

# Trade Desk: Buy Rating Reiterated as Publicis Partnership Resumes; Price Target Maintained at $35

Analyst Youssef Squali from Truist Financial maintained a Buy rating on Trade Desk and keeping the price target at $35.00.

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Youssef Squali has given his Buy rating due to a combination of factors tied to the renewed partnership between The Trade Desk and Publicis. He views the settlement of their dispute as an important catalyst, as it should restore ad spending from Publicis-affiliated brands that had been curtailed and had weighed on The Trade Desk’s recent revenue growth.

Squali also underscores that Publicis historically represented a meaningful share of The Trade Desk’s billings, so normalizing this relationship is strategically and financially significant despite uncertainties around the revised fee structure. In his view, this resolution, coming just ahead of key industry events, enhances The Trade Desk’s positioning with major advertisers, supporting his unchanged Buy rating and $35 price target.

In another report released on June 8, RBC Capital also maintained a Buy rating on the stock with a $33.00 price target.

TTD’s price has also changed dramatically for the past six months – from $36.650 to $19.280, which is a -47.39% drop .

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