--- title: "Rivian CEO says RAD vehicles will get major hardware upgrades" type: "News" locale: "en" url: "https://longbridge.com/en/news/289672715.md" description: "Rivian CEO announced that its RAD vehicles will undergo significant hardware upgrades, focusing on fundamental performance improvements rather than just visual changes. Inspired by motorsports and off-road exploration, these adventure-driven models prioritize excitement and capability over balanced utility. This strategy aims to target enthusiasts willing to pay a premium, creating a halo effect similar to BMW M or Mercedes AMG." datetime: "2026-06-13T19:23:38.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/289672715.md) - [en](https://longbridge.com/en/news/289672715.md) - [zh-HK](https://longbridge.com/zh-HK/news/289672715.md) --- # Rivian CEO says RAD vehicles will get major hardware upgrades Hardware-first approach: RAD models will feature fundamental hardware improvements to boost performance, going beyond visual updates. Adventure-driven design: Inspired by motorsports and off-road exploration, RAD vehicles aim for excitement and capability over balanced utility. Market positioning shift: By targeting enthusiasts willing to pay more, Rivian seeks to create a halo effect similar to BMW M or Mercedes AMG. ### Related Stocks - [RIVN.US](https://longbridge.com/en/quote/RIVN.US.md) - [RVNL.US](https://longbridge.com/en/quote/RVNL.US.md) ## Related News & Research - [The Rivian R2 Is Finally Here. The CEO Just Shared When To Expect More Models](https://longbridge.com/en/news/289644248.md) - [Circle Wealth Management LLC Takes Position in Rivian Automotive, Inc. $RIVN](https://longbridge.com/en/news/289658790.md) - [With the Rivian R2 starting deliveries, is it time to buy Rivian stock?](https://longbridge.com/en/news/289673329.md) - [Do higher oil prices mean Rivian stock will finally mount a rebound?](https://longbridge.com/en/news/289670507.md) - [What's Going On With Rivian Stock Today?](https://longbridge.com/en/news/289226118.md)