---
title: "Most Kwai Chung Issues Profit Warning as One-Off Gains Disappear"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/289785586.md"
description: "Most Kwai Chung Ltd. (HK:1716) issued a profit warning, expecting net profit for the year ended March 31, 2026, to drop sharply to no more than HK$2 million from HK$6.1 million previously. The decline is attributed to the absence of prior one-off fair value gains and increased staff costs. The board advised investors to exercise caution until audited results are released on June 26, 2026."
datetime: "2026-06-15T12:11:23.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289785586.md)
  - [en](https://longbridge.com/en/news/289785586.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289785586.md)
---

# Most Kwai Chung Issues Profit Warning as One-Off Gains Disappear

Most Kwai Chung Ltd. ( (HK:1716) ) has issued an announcement.

Most Kwai Chung Limited has warned that profit attributable to shareholders for the year ended 31 March 2026 is expected to fall sharply to not more than HK$2 million, from about HK$6.1 million a year earlier. The decline is mainly due to the absence of a one-off fair value gain recorded in the prior year from a step acquisition of To Be Honest Limited, alongside higher staff costs from a special bonus partially offset by a reversal of impairment losses on trade receivables.

The board stressed that the figures are based on unaudited management accounts and may change once the annual results are finalized, with the full results scheduled for release on 26 June 2026. The profit warning signals weaker earnings momentum and heightened cost pressures for the group, and the company has urged shareholders and potential investors to exercise caution when dealing in its shares until the audited results are available.

**More about Most Kwai Chung Ltd.**

Most Kwai Chung Limited is a Hong Kong-listed company incorporated in the Cayman Islands and traded on the Main Board of the Stock Exchange of Hong Kong. The group operates through various subsidiaries and focuses on media and related commercial activities, with its financial performance closely watched by shareholders and potential investors in the local capital market.

The company’s governance structure includes an executive-led board supported by independent non-executive directors, reflecting standard corporate practices for listed entities in Hong Kong. Its disclosures are governed by the Listing Rules and securities regulations, requiring timely updates on material changes in earnings and other price-sensitive information to protect market transparency and investor interests.

**Average Trading Volume:** 7,002,336

**Technical Sentiment Signal:** Buy

**Current Market Cap:** HK$1.57B

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