--- title: "Meta's Threads surpasses 500 million monthly active users, continuing to enhance community feature development" type: "News" locale: "en" url: "https://longbridge.com/en/news/289937121.md" description: "Meta announced that its Threads has surpassed 500 million monthly active users. To strengthen community building, the platform has launched features such as \"Community Center,\" \"Community Stars,\" and \"Community Progress,\" integrating interest-based communities and incentivizing active users. In addition, a new tool called \"Your Algo\" allows users to customize the algorithm recommendation cycle, enhancing the personalized experience, and there are plans to open up real-time chat features to enhance interaction" datetime: "2026-06-16T14:47:04.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/289937121.md) - [en](https://longbridge.com/en/news/289937121.md) - [zh-HK](https://longbridge.com/zh-HK/news/289937121.md) --- # Meta's Threads surpasses 500 million monthly active users, continuing to enhance community feature development According to Zhitong Finance APP, Meta Platforms (META.US) announced on Tuesday that its social platform Threads has surpassed 500 million monthly active users (MAU). As the user base continues to grow, the company is launching a series of new features to further strengthen community building and user interaction experience. Meta stated that the growth of Threads users reflects the ongoing market demand for social platforms centered around public discussion and community communication. Currently, popular topics on the platform cover various fields such as books, sports, parenting, and music. To celebrate the milestone of surpassing 500 million monthly active users, Threads has simultaneously launched several product updates. Among them, the most notable is the new "Community Center" feature, which integrates various interest communities into the main navigation menu, helping users more easily discover and participate in relevant discussions. At the same time, the platform has introduced customizable community icons and emerging community recommendation tools to enhance community visibility and attract more user participation. In terms of user incentives, Threads has further expanded its support for active users. The platform has added a "Community Star" feature to recognize users who actively participate in community building. Additionally, the newly launched "Community Progress" feature can display the level of activity required for a discussion topic to officially upgrade to an independent community. In addition to community feature upgrades, Threads has also strengthened the controllability of its content recommendation algorithm. The company has launched a new tool called "Your Algo," which allows users to customize the direction and display ratio of content recommendations in their feed over a time period of 1 day, 3 days, or 7 days, thereby obtaining a more personalized browsing experience. This feature is an upgrade based on the "Dear Algo" feature launched in February this year, aimed at enhancing users' control over the platform's algorithmic recommendation mechanism. Furthermore, Threads stated that in the coming weeks, it will open real-time chat features to more communities, further enhancing users' ability for instant interaction. Since its launch, Threads has been regarded as one of Meta's important strategic layouts in the social media field. With monthly active users surpassing 500 million, Threads has grown to become one of the fastest-growing social platforms globally. This continued investment in community ecosystem building also shows that Meta aims to enhance the platform's long-term competitiveness by strengthening user stickiness and interaction depth ### Related Stocks - [META.US](https://longbridge.com/en/quote/META.US.md) - [FBL.US](https://longbridge.com/en/quote/FBL.US.md) - [METD.US](https://longbridge.com/en/quote/METD.US.md) - [METW.US](https://longbridge.com/en/quote/METW.US.md) - [METU.US](https://longbridge.com/en/quote/METU.US.md) - [FBY.US](https://longbridge.com/en/quote/FBY.US.md) - [FBYY.US](https://longbridge.com/en/quote/FBYY.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) ## Related News & Research - [Meta's CTO says morale is almost 'the worst it's ever been'](https://longbridge.com/en/news/289961445.md) - [Half a billion people are using Threads every month](https://longbridge.com/en/news/289909014.md) - [Threads adds new personalization and community features as it reaches 500M monthly users](https://longbridge.com/en/news/289907324.md) - [Meta reportedly begins dismantling $2 billion Manus deal on Beijing's orders](https://longbridge.com/en/news/289564242.md) - [Meta, Snap and YouTube Face New Pressure](https://longbridge.com/en/news/289819861.md)