--- title: "After the thrilling \"landing,\" LIULIUMEI has reached the 10 billion mark. What will support its continued rise after the listing heat fades?" type: "News" locale: "en" url: "https://longbridge.com/en/news/289993584.md" description: "LIULIUMEI's market value fluctuated around HKD 10 billion in the two days since its listing. To address market concerns, the company clarified its positioning as a \"food and beverage health product\" at a press conference in Wuhu. By upgrading the existing inventory of green plums, transforming the health aspects of plums and plum jelly, and expanding the dried fruit sector under the Nida brand, it aims to build a new product matrix to support sustained growth" datetime: "2026-06-17T03:08:20.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/289993584.md) - [en](https://longbridge.com/en/news/289993584.md) - [zh-HK](https://longbridge.com/zh-HK/news/289993584.md) --- # After the thrilling "landing," LIULIUMEI has reached the 10 billion mark. What will support its continued rise after the listing heat fades? On June 16, the second trading day after its listing on the Hong Kong Stock Exchange, LIULIUMEI held a press conference in Wuhu, Anhui, clearly defining its new industrial positioning as "food and beverage health products," while simultaneously showcasing its new product matrix and channel co-creation model. It is worth mentioning that within the two trading days since LIULIUMEI's listing, it experienced a first-day closing increase of 193.71% and a second-day fluctuation and correction, with a total market value fluctuating around the HKD 10 billion mark. The two-day market performance, one rise and one adjustment, reflects the core divergence in the market. Change This press conference, held immediately after the bell ringing, to some extent responded to market concerns. At the press conference, the iteration of LIULIUMEI's new products and the extension of categories were seen as the core of the company's growth. Among them, the core brand "LIULIUMEI" includes core categories such as green plums and snow plums, which serve to stabilize the basic market. LIULIUMEI's Executive Director Mei Huixiang disclosed at the press conference that from January to May 2026, the two classic products, snow plums and green plums, achieved year-on-year growth of 18% and 16%, respectively, outpacing the overall growth rate of the fruit snack industry. For these products, LIULIUMEI did not make fundamental adjustments at the formula level, mainly upgrading existing products through iterations in taste and specifications, launching new products such as seedless snow plums and brown sugar ejiao green plums, extending the lifecycle of mature products. The brands responsible for driving growth are the already validated market-accepted brands of dried plums and plum jelly. According to the prospectus data, by 2025, these two brands contributed nearly 50% of LIULIUMEI's revenue and have been the core engines driving the company's performance in recent years. At this press conference, both brands underwent a comprehensive upgrade towards health. The Chilean seedless dried plums were upgraded to 100% dried plum ingredients, and the plum jelly introduced a super fruit and vegetable series, while also starting trial sales of products such as prebiotic enzyme dried plums. The expansion of category boundaries falls on the Nida brand. This brand focuses on 100% natural dried fruits and flavored dried fruits, having launched products such as dried apples and dried oranges, thus stepping out of the "plum" domain. Whether the gradient layout on the product side can translate into sustained performance growth depends critically on the channel as the key implementation link. At the press conference, LIULIUMEI's channel head summarized the current retail channel environment as "three years of change surpassing the past twenty years," and frankly admitted that the company had encountered many pitfalls due to mismatches between product positioning and channel attributes. Based on this, LIULIUMEI clarified a standardized new product launch path, executing a unified mechanism of "online first trial sales - offline specific channel verification and repurchase - full-channel diffusion" for all new products. This allows real consumer repurchase data to determine the volume rhythm of new products, minimizing trial and error costs. At the same time, LIULIUMEI also placed its dual-track channel co-creation model of standard products and proprietary channel brands in the spotlight. For example, high-potential channels such as Hema, Sam's Club, and Pang Donglai can engage in customized product collaborations to capture the premium of health and high-end products; snack wholesale channels focus on high-cost performance explosive products to continue to fulfill the function of scale expansion; online channels take on the functions of new product trial sales and repurchase verification. The expansion of products and channels requires production capacity as the underlying support. On that day, LIULIUMEI confirmed that the second-phase manufacturing center for plum jelly and the Nida natural dried fruit super factory will both be put into production within the next two months Concerns According to the current plan, LIULIUMEI will take the green plum industry as its foundation and extend into the food and beverage health sector along the characteristic of "sour." This comprehensive layout of products, channels, and production capacity specifically targets the company's current growth bottleneck. According to previously disclosed prospectus data, from 2023 to 2025, LIULIUMEI's revenue is expected to grow from 1.322 billion yuan to 1.711 billion yuan, but the growth rate has dropped from 22.24% in 2024 to 5.86%. The revenue proportion of traditional dried plum products has fallen below 50% for the first time, revealing the ceiling of a single track. The channel side is also facing structural changes. With the rapid rise of snack wholesale channels, from 2023 to 2025, the revenue proportion of LIULIUMEI's snack specialty stores has increased from 10.1% to 38%, becoming the largest source of income; the revenue proportion of the top five customers has climbed to 45.8%. The expansion of channels has driven scale growth but has also squeezed profit levels. Prospectus data shows that the company's overall gross profit margin has dropped from 40.1% in 2023 to 35.6% in 2025. Finding a balance between scale expansion and profit levels has become a proposition that must be addressed after its listing. From the perspective of industry development, extending towards health and implementing layered channel operations is a common path for most snack companies to break through growth bottlenecks. It is clear that LIULIUMEI's product strategy is very clear: using old categories to support revenue, using mature new categories to drive growth, and using entirely new categories to test long-term boundaries. However, from an objective data standpoint, apart from dried plums and plum jelly, new categories have not undergone large-scale market validation, and whether they can replicate the blockbuster path of plum jelly remains unknown. Furthermore, if the growth of new categories does not meet expectations, idle production capacity will also become a burden on profits. On the channel side, both the logic of introducing new products and changes in channel cooperation methods also present challenges. On one hand, the trend of increasing customer concentration for LIULIUMEI has not changed, and dependence on leading channels is still rising; on the other hand, customized cooperation means an increase in SKUs, which places higher demands on the company's supply chain and inventory management. LIULIUMEI also stated at the press conference that currently, OT channels represented by snack wholesale and membership-based supermarkets remain the company's core growth engine, while TT traditional distribution channels represented by traditional distributors still maintain the industry's largest market share but face growth pressure. In summary, going public is never the endpoint for a company. As the enthusiasm for new stocks wanes, whether the stock price can continue to rise ultimately returns to fundamentals, which depend on the actual effectiveness of its corresponding products, supply chain, and channel layout ### Related Stocks - [06658.HK](https://longbridge.com/en/quote/06658.HK.md) ## Related News & Research - [Juhui Seeks Hong Kong IPO After Rival Haitian’s $1.28B Listing Last Year](https://longbridge.com/en/news/290865742.md) - [Aluula Composites reports Q2 results](https://longbridge.com/en/news/290737689.md) - [Stripe cofounder John Collison is 'bullish' on double majors being successful in the AI era](https://longbridge.com/en/news/290947755.md) - [Adriano Care SOCIMI to pay EUR 12.2 million extraordinary dividend](https://longbridge.com/en/news/290957363.md) - [Multiplan declares Q2 2026 distribution of R$ 0.29 per unit, payable June 30, 2027](https://longbridge.com/en/news/291006473.md)