---
title: "ITN Expands Programmatic Local TV Platform with Comscore Integration"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/290445892.md"
description: "ITN announced the expansion of its programmatic local TV platform by integrating Comscore's advanced audience data into the ITN NXTv Programmatic Hub. This initiative, with dentsu as an alpha partner, aims to enhance precision and efficiency in local linear TV advertising. The integration allows buyers to leverage over 800 lifestyle and behavioral segments for campaign execution, bridging planning and activation while preserving broadcaster control."
datetime: "2026-06-22T13:20:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/290445892.md)
  - [en](https://longbridge.com/en/news/290445892.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/290445892.md)
generator: "portal-rs"
---

# ITN Expands Programmatic Local TV Platform with Comscore Integration

On June 22, 2026, ITN revealed a new plan to enhance its programmatic local linear TV platform by incorporating Comscore's advanced data. The integration will take place in the ITN NXTv Programmatic Hub, set to launch later this year, providing buyers with qualitative data. This initiative aims to strengthen the platform and improve data accessibility for buyers.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**