---
title: "Automakers pivot to smaller EV pickups as big trucks falter"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/290675152.md"
description: "Automakers are shifting focus from full-size electric trucks to smaller, more efficient EV pickups due to the latter's high costs, range limitations under heavy loads, and poor sales. Companies like Ford are developing compact models for urban use, while startups such as Slate and Telo are introducing minimalist designs to attract cost-conscious consumers."
datetime: "2026-06-24T09:59:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/290675152.md)
  - [en](https://longbridge.com/en/news/290675152.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/290675152.md)
generator: "portal-rs"
---

# Automakers pivot to smaller EV pickups as big trucks falter

Why big EVs failed: Full-size electric trucks face range loss under heavy towing, high costs, and impracticality for most buyers, leading to sluggish sales. Shift to smaller models: Automakers like Ford are developing compact, efficient EV pickups targeting lower prices and urban-friendly utility. New market entrants: Startups such as Slate and Telo are introducing minimalist and space-maximized compact EV trucks to attract cost-conscious and urban drivers.

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- [F-B.US](https://longbridge.com/en/quote/F-B.US.md)
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- [Ford shares a closer look at the $30,000 Fathom EV pickup [Video]](https://longbridge.com/en/news/297700577.md)
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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**