---
title: "ORIENTAL PEARL Deepens Co-op with POP MART to Launch Pearl Trendy Toy Season Carnival"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/290759055.md"
description: "Oriental Pearl Towerpartnered with POP MARTto launch the 'Pearl Trendy Toy Season Carnival' on September 4. The collaboration, unveiled during the 'Oriental Pearl Splendid Night' event in Shanghai, features POP MART's popular IP characters, themed scenes, limited-edition merchandise, and interactive experiences."
datetime: "2026-06-25T01:30:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/290759055.md)
  - [en](https://longbridge.com/en/news/290759055.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/290759055.md)
generator: "portal-rs"
---

# ORIENTAL PEARL Deepens Co-op with POP MART to Launch Pearl Trendy Toy Season Carnival

ORIENTAL PEARL (600637.SH) -0.020 (-0.234%) held its annual brand event "Oriental Pearl Splendid Night" in Shanghai yesterday (24th), unveiling multiple cooperation and innovation initiatives covering the revitalization of cultural and tourism landmarks, content IP operations, digital and intelligent information services, and industrial capital empowerment.

Among them, the Oriental Pearl Tower reached a deep cooperation agreement with POP MART (09992.HK) -0.100 (-0.063%) Short selling $214.44M; Ratio 14.377% and will officially launch the "Pearl Trendy Toy Season Carnival" on September 4. The event will introduce POP MART's highly popular IP characters, featuring themed scenes, limited-edition merchandise and interactive experiences.  
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-06-24 16:25.) (A Shares quote is delayed for at least 15 mins.)

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**