---
title: "Apple's Top Hardware Chief Leaves For OpenAI, Tim Cook's Price Hike Strategy And More: This Week In Appleverse"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/291059241.md"
description: "Apple faced a turbulent week marked by the departure of Vision Pro hardware chief Gerard Meade to OpenAI, significant price hikes across MacBook and iPad models due to AI-driven memory costs, and a failed merger discussion with Disney. The price increases drew criticism from Bernie Sanders as 'corporate greed' and contributed to Apple's worst stock crash in over a year."
datetime: "2026-06-28T11:01:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/291059241.md)
  - [en](https://longbridge.com/en/news/291059241.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/291059241.md)
---

# Apple's Top Hardware Chief Leaves For OpenAI, Tim Cook's Price Hike Strategy And More: This Week In Appleverse

**Apple Inc.** (NASDAQ:AAPL) had an eventful week, with its top hardware chief leaving for **OpenAI**, a significant price hike, and a failed merger with **Walt Disney Co** (NYSE:DIS). Here’s a quick recap of the week’s most important events.

## Apple Vision Pro Hardware Chief Jumps To OpenAI

**Apple**‘s Vision Pro hardware chief, **Gerard Meade**, has reportedly left the company to join OpenAI. This move comes after a significant shake-up in Apple’s hardware engineering unit, led by John Ternus, which resulted in several vice presidents being given new roles. Meade will join former Apple executives at OpenAI, which acquired their AI hardware startup last year for $6.5 billion.

Read the full article here.

## Why Apple Just Suffered Its Worst Crash In Over A Year

Apple recently experienced its worst stock crash in over a year, attributed to the soaring memory and storage costs driven by the AI data center demand. The iPhone, which accounts for nearly half of Apple’s business, and the Macs and iPads, which represent about 14% of revenue, have seen price hikes. Investors are now watching for potential iPhone price increases before John Ternus takes over as CEO on Sept. 1.

Read the full article here.

## Bernie Sanders Says MacBook, iPad Price Rise An Example Of Tim Cook’s ‘Corporate Greed

Apple’s price hikes across several MacBook and iPad models have been criticized by **Bernie Sanders** as an example of **Tim Cook**‘s ‘corporate greed.’ The price increases were attributed to soaring memory and storage costs, leading to Apple’s steepest one-day share decline since April 2025.

Read the full article here.

## Apple Just Confirmed Micron’s Biggest AI Prediction

Apple’s price hikes have been linked to increasing memory and storage costs driven by the AI infrastructure boom. These hikes have affected several products, including the MacBook Neo, MacBook Air, MacBook Pro, iPad Pro, iPad Air, HomePod, HomePod mini, and Apple TV. The announcement of these increases has also confirmed **Micron Technology Inc.**‘s (NASDAQ:MU) prediction of an AI memory crunch.

Read the full article here.

## Disney And Apple Almost Merged. Here’s Why The Deal Didn’t Work

Apple’s failed merger with Disney has been attributed to the latter’s stock under-selling pressure. Former Disney CEO Bob Iger revealed that the company almost acquired Twitter but ultimately decided against it due to concerns that the smaller company would be a “horrible distraction.”

Read the full article here.

_Photo Courtesy: Shutterstock_

**Disclaimer:** This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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