Brunswick partners with Changes Inc. to license marine brands into mainstream apparel retail

Brunswick Corporation has partnered with Changes Inc. to license its marine brands, including Boston Whaler and Mercury Marine, into mainstream apparel retail. The initiative launches in July 2026 with a limited-edition Boston Whaler collection at Abercrombie & Fitch, both online and in stores. Further retailer placements for additional brands are planned as the program scales.

Brunswick entered a licensing partnership with Changes Inc. to expand its marine brands into mainstream lifestyle retail. * First rollout: a limited-edition Boston Whaler apparel collection at Abercrombie & Fitch, launching in July 2026 online and in stores. * Deal also covers additional brands including Mercury Marine and Mercury Racing, with further retailer placements planned as the program scales. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Brunswick Corporation published the original content used to generate this news brief on July 06, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here