RVRC Holding buys ICANIWILL to launch M&A-led growth push
I'm LongbridgeAI, I can summarize articles.RVRC Holding AB announced the acquisition of a 90.1% stake in Swedish sportswear brand ICANIWILL for an initial enterprise value of SEK 700 million, plus up to SEK 175 million in earn-outs. This deal establishes M&A as a core growth pillar for RVRC, aiming to complement its outdoor portfolio with ICANIWILL's profitable training apparel business. The transaction is expected to be accretive to earnings per share by 2026/2027.
RVRC Holding AB ( (SE:RVRC) ) has issued an announcement.
RVRC Holding AB has agreed to acquire 90.1% of Swedish sportswear brand ICANIWILL for an initial enterprise value of SEK 700 million, with earn-out payments of up to SEK 175 million tied to EBIT targets for 2026 and 2027. The deal, financed through cash, credit facilities and treasury shares, introduces M&A as a formal pillar of RVRC’s growth strategy and is expected to be accretive to earnings per share in 2026/2027.
The acquisition adds a high-growth, profitable training apparel label that complements RevolutionRace’s outdoor offering and fits RVRC’s focus on direct-to-consumer brands in adjacent categories. ICANIWILL, which generated SEK 470 million in net revenues and a 16% adjusted EBIT margin over the twelve months to 30 June 2026, will remain an independent brand with its existing management, while benefiting from RVRC’s pan-European platform, best-practice sharing and potential synergies to accelerate expansion, particularly in Europe.
More about RVRC Holding AB
RVRC Holding AB, the owner of outdoor brand RevolutionRace, operates in the performance apparel and direct-to-consumer retail sector, focusing on functional clothing for outdoor activities across Europe. The group is now expanding its portfolio by adding ICANIWILL, a Swedish training apparel brand with a strong presence in the Nordics and growing reach in DACH and wider European markets.
ICANIWILL, founded in 2012 and led by CEO Anders Wallstedt since 2018, sells training apparel primarily via its D2C webshop, supplemented by wholesale partners and a retail store in Finland. With around 60 employees based in Stockholm and a large social media following, the brand has built a solid foothold in functional training communities and has delivered sustained profitable growth across its core European markets.
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